Performance Manager

Subo; Surat; Presencial; INR 190.000 - 335.000; Jornada completa

Descripción de la vacante

Subo in Surat is seeking a Performance Marketing Manager to own and optimize Meta and Google Ads campaigns for a D2C brand. You will oversee campaigns from planning to scaling, driving sales and profitability while coordinating with the Shopify backend for store operations.

The role requires 1–3 years of hands-on performance marketing experience, a data-driven mindset, and a focus on actual business growth rather than vanity metrics.

Formación

• 1–3 years hands-on experience in performance marketing / D2C e-commerce.
• Proven experience running Meta Ads and Google Ads.
• Strong understanding of e-commerce funnels and conversion optimization.
• Experience with Shopify is preferred.

Responsabilidades

• Manage and optimize Meta Ads & Google Ads campaigns.
• Plan, launch, monitor, and scale performance campaigns focused on sales.
• Track and improve ROAS, CAC, CPA, CTR, conversion rate, and profitability.
• Manage retargeting campaigns and audience testing.
• Handle Google Shopping & Performance Max campaigns.
• Coordinate with Shopify backend for products, discounts, and store ops.
• Coordinate with payment gateway, shipping, and logistics partners.
• Develop performance-driven ad creatives with the content team.
• Analyze campaign data and provide regular performance reports and insights.
• Take ownership of D2C revenue growth and customer acquisition.

Conocimientos

Meta Ads

Google Ads

D2C ecommerce

Herramientas

Shopify

Descripción del empleo

Performance Marketing Manager – Meta, Google & D2C

Location: Surat

Job Type: Full-time, On-site

Experience: 1–3 years

Salary: ₹17,000–₹30,000/month

Working Hours: 9:00 AM–6:00 PM

Key Responsibilities

• Manage and optimize Meta Ads & Google Ads campaigns.
• Plan, launch, monitor, and scale performance campaigns focused on sales.
• Track and improve ROAS, CAC, CPA, CTR, conversion rate, and overall profitability.
• Manage retargeting campaigns and audience testing.
• Handle Google Shopping & Performance Max campaigns.
• Manage advertising across Snapchat & Pinterest where required.
• Monitor Pixel, CAPI, GA4, and conversion tracking.
• Manage and coordinate with the Shopify backend, including products, discounts, and basic store operations.
• Coordinate with payment gateway partners and troubleshoot payment-related issues.
• Coordinate with shipping and logistics partners to ensure smooth order processing.
• Work closely with the creative and content team to develop performance-driven ad creatives.
• Analyze campaign data and provide regular performance reports and actionable insights.
• Take ownership of D2C revenue growth and customer acquisition.

What We’re Looking For

• 1–3 years of hands‑on experience in performance marketing / D2C e‑commerce.
• Proven experience running Meta & Google Ads.
• Strong understanding of e‑commerce funnels and conversion optimization.
• Experience with Shopify is preferred.
• Data‑driven mindset with the ability to analyze and optimize campaigns independently.
• Someone who focuses on actual sales and business growth, not just impressions, clicks, or followers.