Assistant Manager - Performance Marketing

Meesho; Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Meesho is seeking a performance marketing specialist in Bengaluru to own and scale seller acquisition across multiple channels. You will focus on high-quality sign-ups, activation, and retention while optimizing CAC within budgetary constraints.

You will run experiments across audiences and creatives, drive regional expansion and vernacular targeting, and collaborate with product and lifecycle teams to improve conversion rates. Strong analytical and ownership mindset required.

Qualifications

• 3+ years of experience in performance marketing in consumer internet or ecommerce.
• Hands-on expertise in Meta Ads and Google Ads.
• Solid understanding of key growth and performance metrics such as CAC, activation, LTV/CAC, reach, frequency, and attribution models.
• Proficiency in Excel/Google Sheets; SQL or analytics tools a plus.

Responsibilities

• Own and scale seller acquisition across performance marketing channels.
• Drive high-quality seller sign-ups with downstream activation and retention.
• Optimize campaigns for cost-efficient acquisition while maintaining seller quality benchmarks.
• Identify and reduce drop-offs across onboarding journeys.
• Work closely with product and lifecycle teams to improve conversion rates.
• Run structured experiments across audiences, creatives, landing pages, and funnel interventions.
• Identify new growth levers such as regional expansion and vernacular targeting.
• Test and scale new channels, formats, and campaign strategies.
• Monitor and optimize metrics like CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM.
• Manage budget allocation to maximize incremental seller growth.
• Track issues like audience saturation, creative fatigue, and diminishing returns.
• Analyze seller cohorts by geography, category, quality, and lifecycle stage.
• Derive insights to improve targeting and messaging; build attribution frameworks.
• Collaborate with product, analytics, design, and category teams to align growth efforts.

Skills

Performance marketing

Meta Ads

Google Ads

Incrementality

CAC / LTV metrics

A/B testing

Funnel optimization

Cross-functional collaboration

Communication

Analytics mindset

Tools

Excel/Sheets

SQL

Analytics tools

Job description

• Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)
• Drive high-quality seller sign-ups with a focus on downstream activation and retention
• Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks
• Identify and reduce drop-offs across onboarding journeys
• Work closely with product and lifecycle teams to improve conversion rates
• Run structured experiments across audiences, creatives, landing pages, and funnel interventions
• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
• Test and scale new channels, formats, and campaign strategies

What You Will Do

Seller Acquisition & Channel Ownership

• Own and scale seller acquisition across performance marketing channels (Google, Meta, affiliates, etc.)

• Drive high-quality seller sign-ups with a focus on downstream activation and retention
• Optimize campaigns for cost-efficient acquisition (CAC) while maintaining seller quality benchmarks

Funnel Optimization (Signup → Activation → First Success)

• Improve seller funnel metrics such as signup → KYC completion → catalog upload → first order

• Identify and reduce drop-offs across onboarding journeys
• Work closely with product and lifecycle teams to improve conversion rates

Experimentation & Growth

• Run structured experiments across audiences, creatives, landing pages, and funnel interventions

• Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting
• Test and scale new channels, formats, and campaign strategies

Performance & Efficiency Management

• Monitor and optimize key metrics such as CAC, activation rate, payback period, LTV/CAC, CVR, CTR, CPM

• Manage budget allocation across channels to maximize incremental seller growth
• Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

• Analyze seller cohorts by category, geography, quality, and lifecycle stage

• Derive insights on seller behavior to improve targeting and messaging
• Build frameworks for incrementality and attribution for seller acquisition

Cross-functional Collaboration

• Partner with product, analytics, design, and category teams to align growth efforts

• Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

• 3+ years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses

• Strong hands-on expertise in Meta Ads & Google Ads, along with a solid understanding of incrementality frameworks
• Strong understanding of key growth and performance metrics such as CPM, CTR, CTI, hook rate, CAC, reach, frequency, and attribution models
• Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus
• Familiarity with seller or partner acquisition funnels is a plus
• Strong analytical thinking with a structured, problem-first approach and a bias for action
• Ability to operate with high ownership in a fast-paced environment
• A strong growth mindset with a passion for experimentation, learning, and continuous improvement
• Clear and effective communication skills, with the ability to work cross-functionally and collaboratively