Paid Media Specialist

Webware.ai; Panaji; On-site; INR 600,000 - 900,000; Full time

Job summary

Webware.ai in Goa, India is seeking a Paid Media Specialist with 5–6 years of hands-on experience managing Google Ads and Meta campaigns, who can own a portfolio.

You will plan, execute, optimize, and scale campaigns for multiple clients, using data-driven insights and AI-powered optimization tools to maximize ROI.

In a fast-paced agency environment you will independently manage 25–30 active campaigns, monitor budgets and KPIs, and deliver concise performance reports.

Qualifications

• 2–3 years of hands-on PPC campaign experience
• Experience managing 25–30 active client campaigns simultaneously
• Proficiency with Google Ads, GA4, Meta Ads Manager, and Looker Studio
• Certifications in Google Ads and Meta are preferred

Responsibilities

• Campaign strategy, planning, and budgeting for client accounts
• Creating and optimizing Google Ads and Meta campaigns
• Manage a large portfolio of 25–30 campaigns and workloads
• Budget tracking and optimization (ROI, CPA, ROAS)
• Performance analysis and reporting with GA4 and Looker Studio
• Stay updated with industry trends and automation tools

Skills

Strategic planning

Campaign management

Data analysis

Communication

Attention to detail

Independent work

Tools

Google Ads

Meta Ads Manager

GA4

Looker Studio

Google Search Console

Job description

Position: Paid Media Specialist

About the Role

We're looking for a highly experienced, results-driven Paid Media Specialist with 5–6 years of hands-on experience managing Google Ads and Meta (Facebook/Instagram) advertising campaigns.

In this role, you'll be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple client accounts. You'll leverage data-driven insights, AI-powered tools, and industry best practices to maximize ROI, generate qualified leads, and help clients achieve their business goals.

The ideal candidate is proactive, detail-oriented, highly organized, and capable of independently managing a portfolio of 25–30 active campaigns in a fast-paced agency environment.

Key Responsibilities

1. Campaign Strategy & Planning

• Develop comprehensive paid advertising strategies aligned with client goals and target audiences.
• Conduct market research, competitor analysis, keyword research, and audience segmentation to identify growth opportunities.
• Define campaign objectives, budgets, bidding strategies, and KPIs.
• Identify opportunities to scale campaigns while maintaining efficiency and return on investment.

2. Campaign Creation & Optimization

• Create compelling ad copy and collaborate on creative assets tailored for Google Ads and Meta platforms.
• Build, launch, and optimize Search, Performance Max, Display, Remarketing, and Meta campaigns.
• Conduct A/B testing to improve creatives, targeting, bidding strategies, and landing page performance.
• Continuously monitor campaign performance and make data-driven optimizations to improve results.

3. Campaign & Workload Management

• Independently manage a portfolio of 25–30 active PPC campaigns/accounts while maintaining high-quality performance.
• Prioritize workload effectively and ensure campaigns are optimized on an ongoing basis.
• Proactively identify issues, opportunities, and performance improvements without requiring constant supervision.
• Manage multiple deadlines while maintaining accuracy and attention to detail.

4. Budget Management

• Manage and allocate advertising budgets effectively across multiple client accounts.
• Track daily, weekly, and monthly campaign spend to ensure budgets are utilized efficiently.
• Monitor ROI, CPA, CPL, ROAS, and other key performance metrics while recommending budget adjustments when necessary.

5. Performance Analysis & Reporting

• Track, analyze, and report campaign performance using Google Ads, GA4, Meta Ads Manager, Google Search Console, and reporting tools.
• Prepare clear performance reports with actionable insights and optimization recommendations.
• Monitor campaign health and ensure client KPIs are consistently achieved.

6. Continuous Learning & Innovation

• Stay current with digital advertising trends, platform updates, AI-powered optimization tools, and automation features.
• Implement new strategies, technologies, and best practices to improve campaign performance and operational efficiency.
• Share insights and recommendations that contribute to team growth and client success.

Qualifications & Requirements

• 2–3 years of hands-on experience managing Google Ads and Facebook/Instagram advertising campaigns.
• Proven experience successfully managing 25–30 active client campaigns/accounts simultaneously, preferably in an agency environment.
• Strong understanding of Google Search, Performance Max, Display, Remarketing, and Meta advertising.
• Demonstrated ability to plan, execute, optimize, and scale PPC campaigns that deliver measurable business results.
• Experience using AI-powered tools, automation, and smart bidding strategies for campaign optimization.
• Strong analytical, problem-solving, and decision-making skills.
• Excellent time management and organizational skills with the ability to prioritize multiple projects.
• Ability to work independently, take ownership, and proactively identify opportunities for improvement.
• Excellent written and verbal communication skills.
• Proficiency with Google Ads, GA4, Meta Ads Manager, Google Search Console, and Looker Studio.
• Google Ads and Meta Certifications are preferred.
• Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) is an advantage.

Why Join Us?

• Be part of an innovative and forward-thinking digital marketing team.
• Work with AI-driven advertising solutions and the latest PPC technologies.
• Manage a diverse portfolio of clients across multiple industries.
• Collaborative, growth-oriented work environment with opportunities for professional development.
• Make a direct impact by driving measurable business results for clients.