Digital Media Specialist

The Crayons Network; Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

The Crayons Network in Delhi is seeking a Paid Media Executive to independently manage and optimise paid digital campaigns across Google, Meta, LinkedIn and X. You will own campaigns end-to-end—from planning and setup to execution, optimisation and reporting—while coordinating with clients for requirements and performance updates.

The ideal candidate has 3–4 years of hands-on PPC experience in a digital/media agency, strong knowledge of Google Ads MCC and Meta Ads, and familiarity with GA/GTM.

Qualifications

• 3–4 years hands-on PPC experience in a digital/media agency.
• Strong command of Google Ads MCC and Meta Ads/Business Suite.
• Knowledge of LinkedIn Campaign Manager and X Ads preferred.
• Understanding of Google Analytics, Google Tag Manager and conversion tracking.
• Billing and reconciliation processes experience is a plus.

Responsibilities

• Run campaigns across Google Ads MCC and Meta Business Portfolio.
• End-to-end ownership from client brief to execution, tagging, reporting and reconciliation.
• Continuously optimise bids, audiences, creatives, placements and budgets to meet KPIs.
• Directly communicate with clients for requirements, updates, and performance discussions.
• Prepare reports and dashboards with actionable insights and recommendations.
• Coordinate spends, invoices, billing data and reconciliation for closures.
• Forecast spends, reach, traffic and conversions using relevant tools.
• Deploy, verify and troubleshoot tracking via Google Tag Manager.
• Use AI tools (e.g., ChatGPT, Gemini) to aid research, analysis and reporting.
• Stay updated on advertising policies and platform features.
• Collaborate with media planners, creative and client servicing teams.
• Identify and resolve campaign delivery issues independently.

Skills

Hands-on PPC

Campaign management

Client communication

Analytical skills

Independent worker

Reporting

Forecasting

Problem solving

Tools

Google Ads MCC

Meta Ads/Business Suite

LinkedIn Campaign Manager

X Ads

Google Analytics

Google Tag Manager

Job description

We are looking for a Paid Media Executive to independently manage and optimise paid digital campaigns across platforms such as Google, Meta, LinkedIn and X. The role involves end-to-end campaign ownership—from planning, setup and execution to optimisation, reporting, client coordination, billing and reconciliation. The ideal candidate should be analytical, a strong communicator, comfortable handling clients, and proficient in using AI tools to improve campaign analysis, insights and day-to-day productivity.

What You’ll Do

• Run Paid Campaigns: Set up and manage Search, Display, Video, App, Shopping and other campaign formats across Google Ads MCC and Meta Business Portfolio.
• End-to-End Ownership: Independently manage campaigns from client brief, planning, setup and tagging through execution, optimisation, reporting, billing and reconciliation.
• Optimise Performance: Continuously optimise bids, audiences, creatives, placements and budgets to achieve client KPIs.
• Client Handling: Communicate directly with clients for campaign requirements, updates, performance discussions, reports and day-to-day coordination.
• Reporting & Analysis: Prepare clear reports and dashboards with actionable insights and recommendations.
• Billing & Reconciliation: Coordinate campaign spends, platform invoices, billing data and reconciliation to ensure accurate and timely closure of campaigns.
• Forecast Results: Use Reach Planner and other relevant tools to forecast spends, reach, traffic and conversions.
• Tag Management: Deploy, verify and troubleshoot tracking through Google Tag Manager.
• AI-Assisted Working: Effectively use AI tools such as ChatGPT, Gemini and other relevant AI platforms for campaign research, data analysis, reporting, insights, ad-copy assistance, troubleshooting and improving day-to-day productivity.
• Platform & Policy Knowledge: Stay updated on advertising policies, new platform features, campaign formats and billing processes.
• Collaborate: Work closely with media planners, creative and client servicing teams while independently managing assigned responsibilities.
• Problem Solving: Proactively identify campaign, tracking or delivery issues and work towards solutions without continuous supervision.

What You Bring

• 3-4 years of hands-on PPC experience in a digital/media agency.
• Strong command of Google Ads MCC and Meta Ads/Business Suite.
• Working knowledge of LinkedIn Campaign Manager and X Ads will be preferred.
• Good understanding of Google Analytics, Google Tag Manager and conversion tracking.
• Understanding of digital media planning, campaign KPIs, billing and reconciliation processes.
• Proficiency in AI tools and the ability to use AI effectively for research, analysis, reporting, automation and productivity.
• Excellent verbal and written communication skills.
• Strong client-handling and presentation skills, with confidence to discuss campaign performance and recommendations directly with clients.
• Ability to work independently, take ownership and manage multiple campaigns/accounts simultaneously.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to work in a fast-paced agency environment and meet deadlines.
• PPC specialists with strong hands-on campaign execution experience will be preferred.