Paid Media Specialist

Webindia Inc; Moradabad; On-site; INR 600,000 - 1,100,000; Full time

Benefits offered by this job

5 Days Working

Bi-weekly events

Paid sick leaves

Casual leaves & CL encashment

Employee performance rewards

Friendly work culture

Medical Insurance

Job summary

Webindia Inc. is seeking a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns for international clients.

The role requires 2+ years of experience and involves end-to-end campaign management, strategy, setup, daily optimization, and reporting, with AI tools to enhance efficiency. You will drive ROI-focused campaigns, analyze results, and collaborate with teams to implement attribution models and tracking.

Qualifications

• Strong expertise in Google Ads and Meta Ads with proven performance.
• Experience with international e-commerce and service-based projects.
• Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.
• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.

Responsibilities

• Manage and optimize Google & Meta ad campaigns for international clients.
• Develop and refine paid advertising strategies focused on ROI and profitability.
• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.
• Execute and monitor Search, Display, Shopping, and Performance Max campaigns daily.
• Track and analyze campaign performance and share weekly/monthly reports with insights.

Skills

Google Ads

Meta Ads

AI tools for marketing

Analytical thinking

Multi-project management

Tools

GA4

GTM

Meta Business Suite

AI platforms (Claude/ChatGPT/Gemini)

Job description

Highlights

• Position Title: Paid Media Specialist

• Exp: 2+ years

• Job Location: Remote/Onsite

• Shift Timings: 7.00PM - 4.00AM (IST)

Perks

• 5 Days Working

• Bi-weekly events

• Paid sick leaves

• Casual leaves & CL encashment

• Employee performance rewards

• Friendly work culture

• Medical Insurance

Role Overview

We are looking for a Paid Marketing specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You'll be responsible for running profitable, performance-driven campaigns end-to-end from strategy and setup to daily optimization and reporting while using AI tools to work smarter and faster.

Roles & Responsibilities

• Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.

• Develop and refine paid advertising strategies focused on ROI and profitability

• Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimization.

• Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.

• Track and analyze campaign performance, and share clear weekly/monthly reports with insights and recommended actions.

• Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.

• Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.

• Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimization efficiency.

Must-Have Requirements

• Strong expertise in Google Ads and Meta Ads, with proven performance results.

• Experience with international e-commerce and service-based projects.

• Good understanding of AI tools for ad creation, workflow support, reporting, and optimization.

• Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.

• Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.

• Ability to manage multiple projects efficiently in a fast-paced environment.