Paid Media Specialist

The Access Group; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

The Access Group in Pune, India, is expanding its digital marketing team and seeks a Paid Media Specialist to manage paid search and social campaigns with measurable ROAS.

You will plan, run, and optimize Google Ads (Search, Performance Max) and Meta Ads, build retargeting, and collaborate with web design to improve landing pages, while using AI bidding tools to maximize every rupee spent.

Qualifications

• 2-4 years’ experience running Google Ads and Meta Ads campaigns, ideally with your own hands-on account management rather than agency oversight alone.
• Comfortable with AI-assisted bidding and creative tools, and confident using them to improve performance, not just switch them on.
• Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly.
• A practical, forward-thinking mindset — you spot what’s not working and fix it fast.

Responsibilities

• Plan, run and optimise Google Ads campaigns (Search, Performance Max) and Meta Ads campaigns end to end.
• Build retargeting and remarketing campaigns that bring warm audiences back through the funnel.
• Optimise campaigns for the full conversion funnel, not just clicks — working closely with the Web & Design Specialist on landing page performance.
• Track and report on ROAS and attribution, and use what you learn to keep improving spend efficiency.
• Keep on top of AI-led tools like Smart Bidding, Performance Max and Meta Advantage+, and use them to get more from every budget.

Skills

Strong communication skills

Data-driven mindset

Tools

Google Ads

Meta Ads

Job description

We’re building out our digital marketing team, and we’re looking for a Paid Media Specialist to run paid search and social campaigns that deliver a real return, not just clicks.

About You

You like seeing the impact of your work and enjoy improving things day by day. You’re comfortable working in a fast-moving environment and enjoy shaping how digital marketing works as the business grows.

At Access, you’ll have the space to influence how our websites and digital channels perform, while working closely with people who care about doing the right thing for our customers. You’re curious, practical, and happy to roll up your sleeves when needed — and you’re motivated by making things better, not just bigger.

Day-to-Day, You Will

• Plan, run and optimise Google Ads campaigns (Search, Performance Max) and Meta Ads campaigns end to end.
• Build retargeting and remarketing campaigns that bring warm audiences back through the funnel.
• Optimise campaigns for the full conversion funnel, not just clicks — working closely with the Web & Design Specialist on landing page performance.
• Track and report on ROAS and attribution, and use what you learn to keep improving spend efficiency.
• Keep on top of AI-led tools like Smart Bidding, Performance Max and Meta Advantage+, and use them to get more from every budget.

Your Skills and Experience Might Also Include

• An inclination towards hospitality and/or marketing for hotels is a good-to-have — you understand how seasonality and guest booking behaviour affect paid performance.
• 2-4 years’ experience running Google Ads and Meta Ads campaigns, ideally with your own hands-on account management rather than agency oversight alone.
• Comfortable with AI-assisted bidding and creative tools, and confident using them to improve performance, not just switch them on.
• Strong communication skills and a data-led approach to setting goals, tracking performance and sharing results clearly.
• A practical, forward-thinking mindset — you spot what’s not working and fix it fast.