Paid Media Specialist

Zensciences; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Zensciences in Bengaluru is seeking a Performance Marketing Executive with 4-5 years of hands-on experience to own end-to-end campaigns across Google, LinkedIn, and Meta.

You will manage daily operations, optimize CPL/CTR, ensure accurate tracking with GA4, GTM, and pixels, and produce weekly/monthly dashboards. Collaboration with content and design teams is essential to improve creatives and messaging.

Qualifications

• 4yrs+ of experience in Performance Marketing / Paid Media
• Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads
• Strong understanding of lead generation campaigns (B2B) and campaign optimization
• Working knowledge of GA4, GTM, and conversion tracking setups

Responsibilities

• Own end-to-end campaign execution across Google Ads, LinkedIn Ads, and Meta Ads
• Manage daily campaign operations including budget pacing, bid adjustments, and performance monitoring
• Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates
• Build and maintain weekly & monthly performance reports and dashboards
• Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels
• Identify performance gaps and proactively recommend optimizations
• Coordinate with content and design teams to improve ad creatives and messaging
• Maintain account hygiene (naming conventions, structure, tracking consistency)

Skills

Campaign Execution

Data Analysis

Reporting

Budget Management

A/B Testing

Conversion Tracking

Communication

Tools

GA4

Google Tag Manager

Pixels

Job description

Job Role: Performance Marketing Executive

Experience: 4-5yrs

Key Responsibilities

• Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads


• Manage daily campaign operations, including budget pacing, bid adjustments, and performance monitoring


• Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates


• Build and maintain weekly & monthly performance reports and dashboards


• Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels


• Identify performance gaps and proactively recommend optimizations


• Coordinate with content and design teams to improve ad creatives and messaging


• Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)

Requirements

• 4yrs+ of experience in Performance Marketing / Paid Media


• Hands-on experience with:


• Google Ads (Search, Display, YouTube)


• LinkedIn Ads (B2B campaign experience preferred)


• Meta Ads (Facebook & Instagram)


• Strong understanding of lead generation campaigns will be plus (especially B2B)


• Experience in campaign optimization and performance improvement


• Working knowledge of GA4, GTM, and conversion tracking setups


• Analytical mindset with the ability to derive actionable insights from data


• Good communication and stakeholder management skills

Good to Have

• Experience in B2B / SaaS / HRTech campaigns


• Exposure to ABM campaigns or enterprise targeting


• Familiarity with tools like Supermetrics, HubSpot, Salesforce

Key Skills

• Campaign Execution & Optimization


• Data Analysis & Reporting


• Audience Targeting


• Budget & Pacing Management


• A/B Testing


• Conversion Tracking & Attribution


• Achievement and improvement of Cost per Lead (CPL) targets


• Improvement in key performance metrics (CTR, CVR, CPA)


• Accuracy and timeliness of reporting dashboards