Paid Media (Social) - Executive

Nians; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Nians is seeking a results-driven Social Media Specialist (Paid) to develop, implement, and optimize paid social campaigns across platforms to drive brand awareness, engagement, and conversions. The role requires deep knowledge of ad platforms, audience targeting, and campaign performance analysis.

You will create compelling ad creatives, collaborate with marketing and product teams, monitor KPIs, generate reports, and provide actionable recommendations to continuously improve ROI while staying

Qualifications

• Proven experience in paid social media advertising and campaign management.
• Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
• Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).

Responsibilities

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze KPIs to measure campaign performance and improve ROI.
• Create compelling and engaging ad creatives, including visuals and copy for target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

Skills

Paid social advertising

Campaign management

Audience targeting

Analytics

Creatives optimization

Facebook Ads Manager

LinkedIn Ads

Twitter Ads

Tools

Facebook Ads Manager

LinkedIn Ads

Twitter Ads

Job description

We are looking for a results-driven Social Media Specialist (Paid) to develop, implement, and optimize paid social media campaigns that align with our marketing goals. The ideal candidate has a deep understanding of social media advertising strategies, audience targeting, and campaign performance analysis.

ROLES & RESPONSIBILITIES:

• Develop and execute paid social media strategies to drive brand awareness, engagement, and conversions.
• Manage and optimize paid campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other relevant channels.
• Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns and improve ROI.
• Create compelling and engaging ad creatives, including visuals and copy, that resonate with target audiences.
• Collaborate with marketing, sales, and product teams to align social media efforts with business goals.
• Research industry trends, competitor activity, and audience insights to refine targeting and messaging.
• Track campaign performance, generate reports, and provide actionable recommendations for continuous improvement.
• Stay up-to-date with social media best practices, algorithm changes, and emerging paid media trends.

REQUIREMENTS:

• Proven experience in paid social media advertising and campaign management.
• Strong knowledge of social media platforms, audience targeting, and ad placement strategies.
• Experience with social media ad platforms (e.g., Facebook Ads Manager, LinkedIn Ads, Twitter Ads).
• Ability to develop and optimize ad creatives for different audience segments.
• Proficiency in social media analytics tools and data interpretation.
• Excellent communication and content creation skills.
• Strong attention to detail, creativity, and problem-solving abilities.