Paid Media Specialist

Fluidscapes Consultants; Mumbai; On-site; INR 550,000 - 900,000; Full time

Job summary

A leading digital marketing firm in Mumbai seeks a Paid Media Specialist. In this role, you will manage and optimize innovative digital campaigns while collaborating with various departments to ensure alignment on strategy. Your responsibilities include providing insights on campaign performance and managing media budgets. Effective communication and strong analytical skills are crucial for success in this position. Experience with task management software such as Asana or Wrike is highly valued.

Qualifications

• Strong analytical skills for campaign evaluation and problem-solving.
• Excellent communication skills are essential for stakeholder interactions.
• Flexibility to adopt long working hours when necessary.

Responsibilities

• Develop and optimize digital campaigns from conception.
• Align campaign strategies across various departments.
• Provide actionable insights on campaign performance.
• Define and evaluate paid media KPIs and optimize budgets.
• Manage media buys across platforms and oversee day-to-day execution.
• Monitor and control the paid media budget and performance.
• Conduct keyword research, audience targeting, and ad grouping.
• Stay updated on industry best practices and new tech.

Skills

Excellent written and verbal communication skills

Strong analytical and problem-solving skills

Flexible to long working hours

Hands-on experience with Task Management Software

Tools

Asana

Wrike

Job description

Overview

As a Paid Media Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies. More specifically, you’ll get to:

• Develop, execute, and optimize cutting-edge digital campaigns from conception
• Work cross-departmentally to align campaign strategies and goals across the organization
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage the overall paid media budget
• Conduct in-depth keyword and website research, ad grouping, and audience targeting
• Maintain knowledge of industry best practices and new technologies

Job Requirements

• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills.
• Flexible to long working hours.
• Hands-on experience on any Task Management Software like Asana and Wrike.