Paid ad Specialist

Kapil Group; Hyderabad; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Kapil Group in Hyderabad, India seeks an experienced Paid Media Specialist to develop and manage campaigns across Google Ads, Facebook Ads Manager, and other social channels. You will oversee budgets, measure performance, and optimize for ROI.

The ideal candidate has 4-7 years in digital advertising, strong SEM/PPC knowledge, and excellent communication to coordinate with media buyers and account managers. Primary responsibilities include analysis and optimization for sales growth.

Qualifications

• 4-7 years of experience in paid media or PPC role.
• Strong understanding of SEM and PPC campaigns.
• Proficient in managing multiple ad platforms simultaneously.
• Experience collaborating with media buyers/account managers; strong communication skills.

Responsibilities

• Develop and execute paid media campaigns across platforms (Google Ads, Facebook Ads Manager, and other social channels).
• Manage budgets, track performance metrics, and optimize spend to achieve ROI targets.
• Collaborate with cross-functional teams to create targeted marketing strategies driving conversions.
• Analyze campaign results and provide recommendations for future optimization.

Skills

PPC

Digital advertising

SEM

Campaign optimization

Tools

Google Ads

Facebook Ads Manager

Job description

Roles and Responsibilities :

• Develop and execute paid media campaigns across various platforms, including Google Ads, Facebook Ads Manager, and other social media channels.
• Manage budgets, track performance metrics, and optimize ad spend to achieve desired ROI targets.
• Collaborate with cross-functional teams to create targeted marketing strategies that drive conversions and sales growth.
• Analyze campaign results, identify areas for improvement, and provide recommendations for future optimization.

Job Requirements :

• 4-7 years of experience in a similar role as Paid Media Specialist or related field (e.g., PPC Executive).
• Strong understanding of digital advertising principles, including search engine marketing (SEM) and pay-per-click (PPC) campaigns.
• Proficiency in managing multiple ad platforms simultaneously; ability to analyze data from various sources.
• Experience working with media buyers or account managers; strong communication skills required.