Ppc Expert

Liberating Solution; Bidhannagar; On-site; INR 450,000 - 750,000; Full time

Job summary

Liberating Solution Pvt. Ltd. in Kolkata's Sector V is looking for an experienced PPC Expert specializing in Google Ads to manage and optimize paid campaigns for quality leads and conversions.

You will plan, create, and optimize campaigns across Search, Display, Video, Shopping and Performance Max, analyze data with Google Analytics and Tag Manager, and report results to management.

Qualifications

• 3+ years in digital marketing with Google/Meta ads.
• Hands-on experience with Google Ads, GA, and keyword research tools.
• Strong PPC strategies and bidding optimization.
• Analytical mindset with ability to interpret data.
• Good communication and reporting skills.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
• Conduct keyword research and competitor analysis.
• Monitor campaign performance and optimize ROI, CPC, CTR, and conversions.
• Manage Google Analytics and Google Tag Manager for tracking.
• Generate qualified leads through paid advertising campaigns.
• Prepare regular performance reports for management.
• Collaborate with sales and development teams to align marketing goals.
• Stay updated with Google Ads trends and best practices.

Skills

Google Ads

Meta Ads

PPC strategies

Analytics

Google Analytics

Keyword research

Tools

Google Tag Manager

Google Ads Editor

Keyword Planner

Job description

Company: Liberating Solution Pvt. Ltd.

Location: Sector V, Kolkata

Employment Type: Full-Time

Working Days: Monday to Friday 11:00 AM to 8:00 PM

JOB DESCRIPTION

Liberating Solution Pvt. Ltd. is looking for an experienced PPC Expert specializing in Google Ads to manage and optimize paid advertising campaigns. The ideal candidate should have strong analytical skills, hands‑on experience with Google Ads, and the ability to drive quality leads and conversions.

KEY RESPONSIBILITIES

• Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping, and Performance Max).
• Conduct keyword research and competitor analysis to optimize campaign performance.
• Monitor campaign performance and continuously optimize for ROI, CPC, CTR, and conversions.
• Manage Google Analytics and Google Tag Manager for tracking and reporting.
• Generate qualified leads through paid advertising campaigns.
• Prepare regular performance reports and insights for management.
• Work closely with the sales and development teams to align marketing goals with business objectives.
• Stay updated with the latest Google Ads trends, updates, and best practices.

REQUIREMENTS

• Minimum 3 years of experience in Digital Marketing with strong expertise in Google, Meta and other Ad Campaigns.
• Hands‑on experience with Google Ads, Google Analytics, and keyword research tools.
• Strong understanding of PPC strategies, bidding strategies, and campaign optimization.
• Analytical mindset with the ability to interpret campaign data and improve performance.
• Good communication and reporting skills.