Officer – Digital Marketing

Texmoprecisioncastings; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Texmoprecisioncastings is seeking a dynamic marketing professional in Coimbatore District, Tamil Nadu, to lead digital and traditional marketing initiatives. This role demands a blend of creativity and analytical skills to generate leads and enhance brand visibility. Key responsibilities include managing SEO/SEM campaigns, executing marketing strategies, and monitoring performance metrics. A Bachelor's degree in Marketing or relevant field and experience in digital and offline marketing are essential. Join us to drive business growth with innovative marketing strategies.

Qualifications

• Strong understanding of digital marketing tools including Google Ads and analytics.
• Experience in offline marketing through events, expos, and print media.
• Analytical mindset to interpret data and derive insights.
• Excellent communication skills and ability to coordinate with teams.
• Ability to manage multiple campaigns effectively under tight deadlines.
• Creative thinking with a keen attention to detail.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage SEO/SEM, social media, and performance campaigns.
• Develop traditional marketing strategies including print and events.
• Coordinate with teams for campaign execution and creative development.
• Monitor campaign performance and optimize based on analytics.
• Drive lead generation strategies that align with business goals.
• Manage marketing budgets for cost-effective execution.
• Conduct market research to identify new opportunities.

Skills

Digital marketing tools

Offline marketing

Analytical skills

Excellent communication

Creative thinking

Time management

Education

Bachelor's degree in Marketing or related field

Certifications in Google Ads and Digital Marketing

Tools

Google Ads

Meta Ads Manager

CRM tools

Job description

We are looking for a dynamic and result-driven marketing professional to lead and execute both digital and traditional marketing initiatives. The role requires a balance of creativity and analytical thinking to enhance brand visibility, generate leads, and drive business growth through integrated marketing strategies.

Responsibilities

• Plan and execute digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other relevant channels
• Manage SEO/SEM, social media and performance campaigns
• Develop and implement traditional marketing strategies including print, outdoor (hoardings), events, expos and retail promotions
• Coordinate with internal teams and external vendors for campaign execution and creative development
• Monitor campaign performance and optimize based on insights and analytics
• Drive lead generation and conversion strategies aligned with business goals
• Manage marketing budgets and ensure cost-effective execution
• Conduct market research and competitor analysis to identify opportunities
• Support branding initiatives and ensure consistency across all channels.

Qualifications

• Strong understanding of digital marketing tools (Google Ads, Meta Ads Manager, Analytics, CRM tools)
• Experience in offline marketing (events, expos, hoardings, print media)
• Analytical mind-set with ability to interpret data and generate insights
• Excellent communication and coordination skills
• Ability to manage multiple campaigns and meet deadlines
• Creative thinking with attention to detail.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certifications in Google Ads, Meta Ads, Digital Marketing
• Familiarity with marketing automation tools and CRM systems.

Key Performance Indicators (KPIs)

• Lead generation (quantity & quality)
• Cost per lead (CPL) and return on ad spend (ROAS)
• Website traffic and conversion rates
• Campaign ROI and revenue contribution
• Store walk-ins / footfall (for offline campaigns)
• Brand awareness and engagement metrics