Digital Marketing Manager

Ashniva Technologies; Gurugram District; On-site; INR 850,000 - 1,200,000; Full time

Job summary

Ashniva Technologies is seeking an experienced Digital Marketing Manager to develop and execute our digital marketing strategy across channels, strengthen brand visibility, generate high-quality leads and drive growth.

You will oversee social media, paid ads, SEO, content campaigns, analytics, and reporting, coordinating with sales and design teams to ensure consistent brand messaging and measurable results.

Qualifications

• 3 to 5 years of digital marketing experience.
• Proven track record in lead generation and campaign optimization.
• Experience in IT/SaaS industry is a plus.
• Strong analytical and data interpretation skills.
• Excellent communication and team management abilities.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan and manage monthly marketing campaigns.
• Improve brand awareness and online presence.
• Identify new digital marketing opportunities.
• Manage social media accounts and content calendars.
• Plan and optimize paid advertising campaigns (Google Ads, Meta).
• Monitor budgets and campaign performance.
• Improve CPL, conversions and ROI.
• Develop SEO strategies and monitor website performance.
• Coordinate with Sales for lead quality.
• Analyse KPIs and report weekly/monthly.
• Lead and manage the digital marketing team.

Skills

Digital Marketing

Lead Generation

SEO & SEM

Analytics & Reporting

Social Media Marketing

Content Strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

GA4

Google Search Console

WordPress

Mailchimp

CRM platforms

Job description

Position & Role: Digital Marketing Manager

Department: Marketing

1. Job Overview

We are looking for an experienced and result-oriented Digital Marketing Manager to develop, execute, and manage the company's digital marketing strategies. The candidate will be responsible for strengthening brand visibility, generating quality leads, managing digital campaigns, and driving business growth through various online marketing channels.

2. Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies.
• Plan and manage monthly marketing campaigns.
• Improve brand awareness and online presence.
• Identify new digital marketing opportunities.

Social Media Management

• Manage company social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Plan and maintain monthly content calendars.
• Oversee posts, reels, creatives, and promotional campaigns.
• Increase followers, engagement, and brand visibility.

Performance Marketing & Paid Advertising

• Plan, execute, and optimize paid advertising campaigns.
• Manage Google Ads & Meta Ads (Facebook & Instagram).
• Monitor advertising budgets and campaign performance.
• Improve cost per lead (CPL), conversion rates, and ROI.

SEO & Website Management

• Develop and implement SEO strategies.
• Improve website ranking and organic traffic.
• Conduct keyword research and competitor analysis.
• Monitor website performance using Google Analytics and Search Console.

Lead Generation & Business Growth

• Generate quality leads through digital channels.
• Develop strategies to improve customer acquisition.
• Coordinate with the Sales team for lead quality and conversion tracking.
• Identify target audiences and new market opportunities.

Content & Campaign Management

• Plan marketing content, blogs, email campaigns, and promotional materials.
• Coordinate with graphic designers, video editors, and content writers.
• Ensure consistent brand communication across platforms.
• Manage marketing campaigns from planning to execution.

Analytics & Reporting

• Track campaign performance and marketing KPIs.
• Prepare weekly and monthly marketing reports.
• Analyse website traffic, leads, conversions, and engagement.
• Identify improvement areas and implement corrective strategies.

Team Management

• Lead and manage the digital marketing team.
• Assign tasks and monitor team performance.
• Coordinate with internal departments.
• Ensure timely execution of marketing activities.

3. Required Skills & Expertise

• Strong knowledge of Digital Marketing and Online Branding.
• Expertise in Google Ads and Meta Ads.
• Knowledge of SEO, SEM and Social Media Marketing.
• Experience in Lead Generation and Performance Marketing.
• Proficiency in Google Analytics 4 and Google Search Console.
• Knowledge of Content Strategy and Marketing Funnels.
• Understanding of CRM and Marketing Automation.
• Strong analytical and data interpretation skills.
• Excellent communication and team management skills.
• Strategic thinking and problem-solving abilities.

4. Preferred Tools & Platforms

• Google Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Canva / Adobe Creative Suite
• WordPress or other CMS platforms
• Mailchimp or similar email marketing tools
• CRM and marketing automation platforms

5. Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3 to 5 years of relevant digital marketing experience.
• Previous experience managing digital marketing campaigns and teams.
• Proven track record of generating leads and improving campaign performance.
• Experience in the IT, SaaS, or technology industry will be an advantage.

6. Key Performance Indicators (KPIs)

• Quality lead generation.
• Website traffic and organic growth.
• Social media reach and engagement.
• Paid campaign ROI and cost per lead.
• Lead-to-customer conversion rate.
• Brand visibility and online presence.
• Marketing campaign performance.
• Team productivity and timely execution.

7. Ideal Candidate Profile

We are looking for someone who is strategic, creative, analytical, and capable of independently managing the company's complete digital marketing operations while driving measurable business growth.