Off-Page SEO Specialist

Griphic; Delhi; On-site; INR 350,000 - 550,000; Full time

Job summary

Griphic is seeking an experienced Off-Page SEO Specialist to strengthen the organic presence of its B2B technology and digital properties. You will own link building, digital PR, publisher outreach, and backlink analysis, while collaborating with on-page SEO, content, marketing, and development teams.

The ideal candidate should have 2+ years in off-page SEO for B2B SaaS or tech sites and a strong commitment to white-hat practices.

Qualifications

• 2+ years hands-on experience in Off-Page SEO / Link Building.
• Experience with B2B, SaaS, technology, AI, software, or deep-tech websites.
• Strong understanding of white-hat SEO and search-engine guidelines.
• Hands-on experience with Ahrefs, Semrush, Google Search Console, and Google Analytics.
• Strong knowledge of backlink analysis, competitor research, outreach, and digital PR.
• Excellent communication, outreach, negotiation, and relationship-building skills.
• Strong analytical and reporting abilities.
• Ability to independently plan and execute off-page SEO campaigns.

Responsibilities

• Develop and execute off-page SEO and link-building strategies.
• Acquire high-quality, relevant backlinks through Editorial and contextual placements, guest contributions, digital PR, and interviews.
• Conduct competitor backlink analysis and identify link-gap opportunities.
• Build and manage relationships with publishers, editors, bloggers, and industry websites.
• Identify and convert unlinked brand mentions and recover lost backlinks.
• Monitor and audit backlink profiles using Ahrefs, Semrush, and Google Search Console.
• Evaluate link opportunities based on relevance, traffic, authority, credibility, and topical fit.
• Avoid PBNs, link farms, spammy directories, automated link building, and manipulative practices.
• Coordinate with on-page SEO and content teams to support priority pages and keywords.
• Support digital PR and content campaigns to build brand and topical authority.
• Track and report referring domains, backlink quality, outreach performance, rankings, and growth.

Skills

Off-Page SEO

Link Building

Publisher Outreach

Backlink Analysis

Ahrefs

Semrush

Google Analytics

Communication Skills

Relationship Building

Independent Campaign Planning

Tools

Ahrefs

Semrush

Google Search Console

Google Analytics

Job description

We are looking for an experienced Off-Page SEO Specialist to strengthen the organic presence of multiple B2B technology and digital properties.

The candidate will own link building, digital PR, publisher outreach, competitor backlink analysis, and SEO authority building, while working closely with the on-page SEO, content, marketing, and development teams.

The ideal candidate should have experience working with B2B, SaaS, technology, AI, software, or deep-tech websites and a strong understanding of sustainable, white-hat SEO practices.

Key Responsibilities

• Develop and execute off-page SEO and link-building strategies.
• Acquire high-quality, relevant backlinks through:
  • -Editorial and contextual placements
  • -Guest contributions
  • -Digital PR
  • -Expert contributions and interviews
  • -Relevant industry partnerships
• Conduct competitor backlink analysis and identify link-gap opportunities.
• Build and manage relationships with publishers, editors, bloggers, and industry websites.
• Identify and convert unlinked brand mentions and recover lost backlinks.
• Monitor and audit backlink profiles using Ahrefs, Semrush, and Google Search Console.
• Evaluate link opportunities based on relevance, organic traffic, authority, credibility, and topical fit.
• Avoid PBNs, link farms, spammy directories, automated link building, and other manipulative practices.
• Coordinate with the on-page SEO and content teams to support priority pages and keywords.
• Support digital PR and content campaigns to build brand and topical authority.
• Track and report on referring domains, backlink quality, outreach performance, rankings, and organic growth.

Required Skills & Qualifications

• 2+ years of hands-on experience in Off-Page SEO / Link Building
• Experience with B2B, SaaS, technology, AI, software, or deep-tech websites
• Strong understanding of white-hat SEO and search-engine guidelines
• Hands-on experience with Ahrefs, Semrush, Google Search Console, and Google Analytics
• Strong knowledge of backlink analysis, competitor research, outreach, and digital PR
• Excellent communication, outreach, negotiation, and relationship-building skills
• Strong analytical and reporting abilities.
• Ability to independently plan and execute off-page SEO campaigns

Preferred Experience

• Experience with newly launched or growing websites
• Experience with technology, AI, business, startup, or industry-specific publications
• Experience working with PR agencies, publishers, and journalists
• Experience managing SEO for multiple websites or brands

What We're Looking For

Someone who can own off-page SEO end-to-end, build genuine publisher relationships, identify new opportunities proactively, and focus on quality and sustainable organic growth rather than backlink volume.