Executive - Off Page

AdLift; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

AdLift in Gurugram, India is seeking an Off-Page SEO Specialist to boost client campaigns through strategic link building, outreach and brand mentions.

You will identify high-quality backlinks, run competitor backlink analysis, manage submissions and guest posting campaigns, and collaborate with content teams on anchors.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 1–2 years in Off-Page SEO or Digital Marketing.
• Strong link-building techniques and SEO best practices.

Responsibilities

• Execute off-page SEO strategies including link building, outreach, and brand mentions.
• Identify and acquire high-quality backlinks from relevant sites.
• Perform competitor backlink analysis and identify opportunities.
• Manage directory submissions, social bookmarking, blog submissions, and forum postings.
• Conduct outreach campaigns for guest posting and collaborations.
• Monitor backlink profiles with SEO tools.
• Track and improve domain authority and referral traffic.
• Ensure SEO activities comply with search engine guidelines.
• Collaborate with content team for anchor text and content optimization.

Skills

Off-Page SEO

Link building

Outreach

Analytical mindset

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Ahrefs

SEMrush

Moz

Job description

• Execute off-page SEO strategies including link building, outreach, and brand mentions
• Identify and acquire high-quality backlinks from relevant and authoritative websites
• Perform competitor backlink analysis and identify link-building opportunities
• Manage directory submissions, social bookmarking, blog submissions, and forum postings
• Conduct outreach campaigns for guest posting and collaborations
• Monitor and analyze backlink profiles using SEO tools
• Track, report, and improve domain authority and referral traffic
• Ensure all SEO activities comply with search engine guidelines
• Collaborate with the content team for anchor text and content optimization

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 1 – 2 years of experience in Off-Page SEO or Digital Marketing
• Strong understanding of link-building techniques and SEO best practices
• Familiarity with tools like Ahrefs, SEMrush, Moz.
• Good communication and outreach skills
• Analytical mindset with attention to detail