SEO Outreach & Off-Page SEO

Greythr; India; On-site; INR 500,000 - 700,000; Full time

Job summary

Greythr is seeking an SEO Outreach & Off-Page SEO Specialist to enhance our website's search visibility, online authority, and brand presence. The role centers on off-page SEO, link building, website outreach, guest posting, brand mentions, content placements, and digital PR opportunities.

Knowledge of AEO, GEO, AI search visibility, and healthcare/YMYL SEO will be an added advantage in this fast-paced, office-based role.

Qualifications

• 2+ years of experience in Off-Page SEO, SEO Outreach, Link Building, or Guest Posting.
• Hands‑on experience with email outreach and website prospecting.
• Experience acquiring guest posts and content placements.
• Good understanding of backlinks, referring domains, and website authority.
• Strong research, prospecting, negotiation, and communication skills.
• Good written English.
• Understanding of white‑hat and quality‑focused SEO practices.
• Experience with Ahrefs, SEMrush, Moz, Google Search Console, or similar tools.

Responsibilities

• Identify relevant and high-quality websites for SEO opportunities.
• Plan and execute email outreach campaigns.
• Build relationships with website owners, publishers, bloggers, and editors.
• Identify opportunities for guest posts, sponsored content, expert articles, and brand mentions.
• Negotiate placements and maintain outreach records.
• Build quality backlinks from relevant and trustworthy websites.
• Develop and execute off-page SEO strategies.
• Conduct competitor backlink and link-gap analysis.
• Identify new referring-domain and link-building opportunities.
• Work on link reclamation, broken-link opportunities, resource pages, and unlinked brand mentions.
• Evaluate websites based on relevance, traffic, content quality, authority, and spam signals.
• Increase relevant brand mentions across third-party websites and online communities.
• Build credible author, contributor, and expert profiles.
• Identify opportunities across industry publications, forums, Q&A platforms, and relevant communities.
• Support activities that improve brand and entity visibility online.
• Support initiatives to improve brand visibility across AI-powered search and answer engines.
• Understand concepts such as AEO, GEO, Entity SEO, Semantic SEO, Topical Authority, and E-E-A-T.
• Identify opportunities to strengthen the brand's presence across authoritative online sources.
• Work with the SEO and Content teams to create content for external websites and communities.
• Coordinate guest articles, expert content, contributor articles, Q&A responses, and thought‑leadership content.
• Ensure external content is relevant, accurate, useful, and high quality.
• Monitor competitor backlink and off-page SEO activities.
• Identify gaps and new opportunities based on competitor research.
• Track backlinks, referring domains, brand mentions, placements, referral traffic, and organic visibility.
• Prepare regular reports on outreach and off-page SEO performance.

Skills

Off-Page SEO

Email outreach

Link building

Guest posting

Negotiation

Communication

Written English

SEO tools

Tools

Ahrefs

SEMrush

Moz

Google Search Console

Job description

Employment Type: Full-time “Work from Office”

Reporting To: SEO Manager

About the Role

We are looking for an SEO Outreach & Off-Page SEO Specialist to improve our website's search visibility, online authority, and brand presence. The role will focus on off-page SEO, link building, website outreach, guest posting, brand mentions, content placements, and digital PR opportunities.

Knowledge of AEO, GEO, AI search visibility, and healthcare/YMYL SEO will be an added advantage.

Key Responsibilities

• Identify relevant and high-quality websites for SEO opportunities.
• Plan and execute email outreach campaigns.
• Build relationships with website owners, publishers, bloggers, and editors.
• Identify opportunities for guest posts, sponsored content, expert articles, and brand mentions.
• Negotiate placements and maintain outreach records.
• Build quality backlinks from relevant and trustworthy websites.

Off-Page SEO

• Develop and execute off-page SEO strategies.
• Conduct competitor backlink and link-gap analysis.
• Identify new referring-domain and link-building opportunities.
• Work on link reclamation, broken-link opportunities, resource pages, and unlinked brand mentions.
• Evaluate websites based on relevance, traffic, content quality, authority, and spam signals.

Brand & Authority Building

• Increase relevant brand mentions across third-party websites and online communities.
• Build credible author, contributor, and expert profiles.
• Identify opportunities across industry publications, forums, Q&A platforms, and relevant communities.
• Support activities that improve brand and entity visibility online.

AEO / GEO & AI Search

• Support initiatives to improve brand visibility across AI-powered search and answer engines.
• Understand concepts such as AEO, GEO, Entity SEO, Semantic SEO, Topical Authority, and E-E-A-T.
• Identify opportunities to strengthen the brand's presence across authoritative online sources.
• Work with the SEO and Content teams to create content for external websites and communities.
• Coordinate guest articles, expert content, contributor articles, Q&A responses, and thought‑leadership content.
• Ensure external content is relevant, accurate, useful, and high quality.

Competitor Research & Reporting

• Monitor competitor backlink and off-page SEO activities.
• Identify gaps and new opportunities based on competitor research.Track backlinks, referring domains, brand mentions, placements, referral traffic, and organic visibility.
• Prepare regular reports on outreach and off-page SEO performance.

Required Skills & Experience

• 2+ years of experience in Off-Page SEO, SEO Outreach, Link Building, or Guest Posting.
• Hands‑on experience with email outreach and website prospecting.
• Experience acquiring guest posts and content placements.
• Good understanding of backlinks, referring domains, and website authority.
• Strong research, prospecting, negotiation, and communication skills.
• Good written English.
• Understanding of white‑hat and quality‑focused SEO practices.
• Experience with Ahrefs, SEMrush, Moz, Google Search Console, or similar tools.

Good to Have

• Experience in healthcare, medical, wellness, or YMYL SEO.
• Knowledge of AEO, GEO, Entity SEO, and AI search.
• Understanding of E-E-A-T and topical authority.
• Experience with forums, Q&A platforms, and online communities.
• Knowledge of technical SEO.
• Experience with competitor backlink analysis.

What Success Looks Like

• Quality backlinks and referring domains are consistently added.
• Relevant brand mentions and content placements increase.
• Website authority and organic visibility improve.
• Strong relationships are built with publishers and relevant websites.
• Off-page SEO activities contribute to overall organic growth.

This is not just a backlink‑building role. We are looking for someone who can build meaningful digital authority and strengthen the brand's presence across the wider web.