SEO Backlink Specialist

Alyne Group; India; Remote; INR 400,000 - 700,000; Full time

Job summary

A prominent IT consulting firm is seeking a detail-oriented and results-driven SEO Backlink Specialist to manage and execute off-page SEO strategies. This role focuses on high-quality backlink acquisition, outreach, link audits, and competitor analysis to improve organic rankings and referral traffic. The ideal candidate should have 1–3 years of experience in backlink building and strong communication skills. Join a dynamic team committed to excellence in SEO while working remotely.

Qualifications

• 1–3 years of experience in backlink building or off-page SEO.
• Strong understanding of anchor text strategy, do-follow/no-follow links, DR/DA metrics.
• Excellent written communication for outreach emails.

Responsibilities

• Develop and execute white-hat backlink strategies.
• Conduct outreach to bloggers and webmasters for link-building opportunities.
• Analyze competitor backlink profiles using tools like Ahrefs and SEMrush.
• Perform regular backlink audits and disavow toxic links.
• Prepare weekly and monthly backlink reports.
• Coordinate with on-page SEO and content teams.

Skills

Off-page SEO and backlink strategies

Ahrefs

SEMrush

MOZ

Email communication

Tools

GSC

Job description

SEO Backlink Specialist (Off-Page SEO)

Location: Remote

Job Title: SEO Backlink Specialist (Off-Page SEO)

Timing: 5pm IST to 2am IST

Employment Type: Full-Time

Job Summary

We are looking for a detail-oriented and results-driven SEO Backlink Specialist to manage and execute off-page SEO strategies. The role focuses on high-quality backlink acquisition, outreach, link audits, and competitor analysis to improve organic rankings, domain authority, and referral traffic across multiple projects.

Key Responsibilities

• 1. Backlink Strategy & Execution
  • Develop and execute white-hat backlink strategies aligned with SEO goals.
  • Identify high-authority, relevant websites for link-building opportunities.
  • Acquire backlinks through guest posting, niche edits, outreach, citations, PR links, and resource links.
  • Ensure all links comply with Google Webmaster Guidelines.
• 2. Outreach & Relationship Management
  • Conduct email and platform-based outreach to bloggers, webmasters, publishers, and partners.
  • Build and maintain long-term relationships for recurring backlink opportunities.
  • Manage outreach databases and follow-up cycles.
• 3. Competitor & Backlink Analysis
  • Analyse competitor backlink profiles using tools like Ahrefs, SEMrush, MOZ, etc.
  • Identify backlink gaps and opportunities to outrank competitors.
  • Track lost, broken, and toxic links.
• 4. Link Quality & Audits
  • Perform regular backlink audits to ensure quality and relevance.
  • Identify and disavow toxic or spammy links when required.
  • Monitor anchor text distribution and link velocity.
• 5. Reporting & Documentation
  • Maintain detailed backlink trackers and outreach logs.
  • Prepare weekly and monthly backlink reports (links built, DA/DR, traffic impact).
  • Document SOPs and best practices for off-page SEO.
• 6. Collaboration & Compliance
  • Coordinate with on-page SEO, content, and outreach teams for linkable assets.
  • Stay updated with SEO algorithm updates and link-building trends.
  • Follow internal processes, timelines, and quality benchmarks.

Requirements

• Technical & SEO Skills
  • Strong understanding of off-page SEO and backlink strategies.
  • Hands-on experience with tools such as Ahrefs, SEMrush, MOZ, GSC.
  • Knowledge of anchor text strategy, do-follow/no-follow links, DR/DA metrics.
  • Understanding of spam signals, link penalties, and disavow process.
• Outreach & Communication
  • Excellent written communication for outreach emails.
  • Ability to personalise pitches and negotiate placements.
  • Experience using outreach tools or CRMs (preferred).
• Experience
  • 1–3 years of experience in backlink building or off-page SEO.
  • Experience working with multiple projects or in an agency environment is a plus.

Seniority Level

Executive

Employment Type

Full-time

Job Function

Information Technology

Industries

IT Services and IT Consulting