Assistant Manager - Off Page SEO

AdLift India; Gurugram District; On-site; INR 900,000 - 1,400,000; Full time

Job summary

AdLift India is seeking an Assistant Manager to lead our guest posting and link-building function. You will own campaign strategy, manage a team of Executives and Sr.

Executives, and oversee the publisher and vendor ecosystem to deliver high-quality, cost-efficient links at scale. Responsibilities include setting standards for publishers, negotiating terms, tracking budgets, and ensuring campaigns meet deadlines with compliant, high-quality placements.

Qualifications

• 3-4 years in Guest Posting, Link Building or Off-Page SEO, with team leadership experience.
• Strong command of SEO fundamentals, backlink quality assessment and link profile analysis.
• Proven experience running link-building campaigns for international markets (US/UK/Singapore/HK/UAE).
• Knowledge of DA/DR, organic traffic, spam score, indexing and publisher evaluation.

Responsibilities

• Own the off-page SEO and link-building strategy across multiple client accounts.
• Lead, mentor and manage a team of Executives and Sr. Executives.
• Define and enforce publisher standards and approve/reject publishers.
• Build and govern a scalable publisher and vendor network.
• Lead negotiations with publishers and vendors on pricing and terms.
• Own campaign budgets and track cost per link for efficiency.
• Oversee end-to-end campaign delivery from planning to live-link verification.

Skills

Guest Posting

Link Building

Off-Page SEO

Team Leadership

Budget Management

Negotiation

Analytics

Client Reporting

Campaign Strategy

Tools

Ahrefs

Moz

Semrush

Similarweb

Google Search Console

Google Sheets/Excel

Job description

We're looking for an Assistant Manager to lead our guest posting and link-building function. You'll own campaign strategy, manage a team of executives, oversee the publisher and vendor ecosystem, and make sure client campaigns deliver high-quality, cost-efficient links at scale.

Key Responsibilities

• Own the off-page SEO and link-building strategy across multiple client accounts, aligned with each client's SEO goals, target markets and budgets.
• Lead, mentor and manage a team of Executives and Sr. Executives. Assign work, set monthly targets, review output and run regular performance check-ins.
• Define and enforce website evaluation standards (DA/DR, organic traffic, relevance, spam score, geo-traffic, indexing, outbound link patterns) and approve or reject publishers flagged by the team.
• Build, grow and govern a scalable publisher and vendor network, including tiering vendors by quality, pricing, reliability and turnaround time.
• Lead high-value negotiations with publishers and vendors on pricing, bulk deals, placement terms, replacement guarantees and turnaround commitments.
• Own campaign budgets, track cost per link and drive cost efficiency without compromising link quality.
• Oversee end-to-end campaign delivery, from planning and sourcing to content, publication and live-link verification, so deadlines and monthly targets are met.
• Set up and maintain quality control processes for live links, removed links, indexing, redirects and placement quality, including escalation and replacement workflows.
• Resolve escalated publisher and vendor issues such as delayed publications, link removals, incorrect placements and unauthorized content changes.
• Work with content, SEO and client servicing teams to plan link-worthy content and anchor text strategies, and to keep articles compliant with publisher guidelines.
• Create and improve SOPs, trackers, templates and reporting dashboards to make the function more scalable and consistent.
• Identify risks in link profiles and placements, and keep campaigns aligned with Google's spam policies and algorithm updates.
• Explore new link acquisition channels such as digital PR, niche edits, resource pages and partnerships to diversify and strengthen link profiles.
• Support hiring, onboarding and training of new team members.

Required Skills & Experience

• 3-4 years of hands-on experience in Guest Posting, Link Building or Off-Page SEO, including at least 1 years leading a team or managing campaigns independently.
• Strong command of SEO fundamentals, backlink quality assessment and link profile analysis.
• Proven experience running link-building campaigns for international markets, especially US, UK Singapore, Hong Kong and UAE.
• Deep understanding of metrics such as DA, DR, organic traffic, spam score, referring domains, topical relevance and indexing.
• Track record of building and managing large publisher and vendor networks, with strong negotiation and budget management skills.
• Proficiency with Ahrefs, Moz, Semrush, Similarweb, Google Search Console, Google Sheets/Excel or similar tools.
• Strong analytical skills, with the ability to turn campaign data into actionable insights and client-ready reports.
• Excellent written and verbal communication, with confidence in client and stakeholder interactions.
• Proven ability to manage multiple client campaigns, teams and deadlines at the same time.
• Strong attention to detail, with a quality-first approach to auditing links and placements.
• Up to date on Google algorithm updates, spam policies and evolving off-page SEO practices.

Good to Have

• Experience with digital PR or content-led link acquisition.
• Experience working in an SEO agency managing multiple client accounts.