Assistant Manager - Off Page

AdLift; Gurugram District; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

AdLift seeks an Assistant Manager to lead guest posting and off-page SEO. You will own campaign strategy, manage a team of Executives, oversee publisher/vendor networks, and ensure client campaigns deliver high-quality, cost-efficient links at scale.

You will drive strategy across multiple client accounts, evaluate publishers, negotiate terms, and maintain quality controls while aligning with client budgets and goals.

Qualifications

• Hands-on experience in guest posting, link building or off-page SEO with team leadership.
• Strong command of SEO fundamentals and backlink quality assessment.
• Proven track record with international campaigns (US, UK, Singapore, UAE).
• Experience negotiating with publishers and managing budgets.

Responsibilities

• Own the off-page SEO and link-building strategy across multiple client accounts, aligned with client goals and budgets.
• Lead, mentor and manage a team of Executives and Sr. Executives; set monthly targets and review performance.
• Define and enforce website evaluation standards (DA/DR, organic traffic, spam score) and approve/reject publishers.
• Build, grow and govern a scalable publisher and vendor network; tier by quality, pricing, reliability, and turnaround.
• Lead high-value negotiations with publishers and vendors on pricing, bulk deals, terms, and guarantees.
• Own campaign budgets, track cost per link, drive cost efficiency without compromising quality.
• Oversee end-to-end campaign delivery from planning to live-link verification and reporting.
• Set up and maintain quality control for live links, indexing, redirects and placement quality.
• Resolve escalated publisher/vendor issues like delays, removals, or content changes.
• Collaborate with content, SEO and client servicing teams on content and anchor strategies, ensuring publisher guidelines compliance.
• Create and improve SOPs, trackers, templates and dashboards for scalability and consistency.
• Identify risks in link profiles and stay aligned with Google's spam policies and algorithm updates.
• Explore new channels like digital PR, niche edits, resource pages, and partnerships.
• Support hiring, onboarding and training of new team members.

Skills

Guest Posting

Link Building

Team Leadership

Budget Management

Negotiation

Analytics

Client Communication

International Markets

Tools

Ahrefs

Moz

Semrush

Similarweb

Google Search Console

Excel/ Sheets

Job description

We're looking for an Assistant Manager to lead our guest posting and link-building function. You'll own campaign strategy, manage a team of executives, oversee the publisher and vendor ecosystem, and make sure client campaigns deliver high-quality, cost-efficient links at scale.

Key Responsibilities

• Own the off-page SEO and link-building strategy across multiple client accounts, aligned with each client's SEO goals, target markets and budgets.
• Lead, mentor and manage a team of Executives and Sr. Executives. Assign work, set monthly targets, review output and run regular performance check-ins.
• Define and enforce website evaluation standards (DA/DR, organic traffic, relevance, spam score, geo-traffic, indexing, outbound link patterns) and approve or reject publishers flagged by the team.
• Build, grow and govern a scalable publisher and vendor network, including tiering vendors by quality, pricing, reliability and turnaround time.
• Lead high-value negotiations with publishers and vendors on pricing, bulk deals, placement terms, replacement guarantees and turnaround commitments.
• Own campaign budgets, track cost per link and drive cost efficiency without compromising link quality.
• Oversee end-to-end campaign delivery, from planning and sourcing to content, publication and live-link verification, so deadlines and monthly targets are met.
• Set up and maintain quality control processes for live links, removed links, indexing, redirects and placement quality, including escalation and replacement workflows.
• Resolve escalated publisher and vendor issues such as delayed publications, link removals, incorrect placements and unauthorized content changes.
• Work with content, SEO and client servicing teams to plan link-worthy content and anchor text strategies, and to keep articles compliant with publisher guidelines.
• Create and improve SOPs, trackers, templates and reporting dashboards to make the function more scalable and consistent.
• Identify risks in link profiles and placements, and keep campaigns aligned with Google's spam policies and algorithm updates.
• Explore new link acquisition channels such as digital PR, niche edits, resource pages and partnerships to diversify and strengthen link profiles.
• Support hiring, onboarding and training of new team members.

Required Skills & Experience

• 3-4 years of hands-on experience in Guest Posting, Link Building or Off-Page SEO, including at least 1 years leading a team or managing campaigns independently.
• Strong command of SEO fundamentals, backlink quality assessment and link profile analysis.
• Proven experience running link-building campaigns for international markets, especially US, UK Singapore, Hong Kong and UAE.
• Deep understanding of metrics such as DA, DR, organic traffic, spam score, referring domains, topical relevance and indexing.
• Track record of building and managing large publisher and vendor networks, with strong negotiation and budget management skills.
• Proficiency with Ahrefs, Moz, Semrush, Similarweb, Google Search Console, Google Sheets/Excel or similar tools.
• Strong analytical skills, with the ability to turn campaign data into actionable insights and client-ready reports.
• Excellent written and verbal communication, with confidence in client and stakeholder interactions.
• Proven ability to manage multiple client campaigns, teams and deadlines at the same time.
• Strong attention to detail, with a quality-first approach to auditing links and placements.
• Up to date on Google algorithm updates, spam policies and evolving off-page SEO practices.

Good to Have

• Experience with digital PR or content-led link acquisition.
• Experience working in an SEO agency managing multiple client accounts.