Off-Page SEO & Backlinks Specialist

IncorpX; Gurugram District; On-site; INR 300,000 - 600,000; Full time

Job summary

IncorpX is seeking an early-career SEO professional to own off-page SEO initiatives in India. You will identify link opportunities, run personalized outreach, and build relationships with editors and publishers to earn editorial links on relevant content.

Work with the SEO and content teams to turn assets into linkable resources such as data pieces, tools, and guides. You will learn authority-building while avoiding black-hat tactics.

Qualifications

• 1 to 3 years in link building, off-page SEO, or outreach.
• Strong grasp of relevance, anchor text, link equity and referring domains.
• Hands-on with Ahrefs, Semrush, or Moz for backlink analysis.
• Genuinely good written English; outreach relies on precise messaging.
• Good research instincts and patience for proper prospecting.

Responsibilities

• Own off-page SEO: find opportunities, run outreach, and land placements.
• Research and qualify target sites by relevance, traffic, and editorial standards.
• Run competitor backlink and link-gap analysis to find reachable wins.
• Write and send personalized outreach emails and follow up timely.
• Build lasting relationships with editors, publishers, bloggers, and communities.
• Work with content team to shape linkable assets like data pieces and guides.
• Pursue guest posts, resource pages, editorial mentions, and citations.
• Maintain records of prospects contacted, replies, placements, and live links.
• Monitor backlink profiles and reclaim valuable lost links.
• Flag suspicious link patterns to the SEO team early.

Skills

Link building

Off-page SEO

SEO outreach

Backlink analysis

English writing

Research skills

Organizational skills

Knowledge of Google guidelines

Tools

Ahrefs

Semrush

Moz

Job description

IncorpX publishes at scale: 850+ blogs and guides, 400+ service and landing pages, plus calculators, document tools, and directories covering business registration, compliance, and taxation in India. The content is there. What it needs is authority.You will own off-page SEO. That means finding relevant sites worth a link, running personalized outreach, building relationships with editors and publishers, and turning our existing content into something people have a reason to cite. You will work with the SEO and content teams to decide which pages need authority and what asset would earn it.We want to be direct about how this role is judged. We do not measure you on raw link count. A single editorial link from a relevant, genuinely-read publication is worth more to us than 50 directory submissions, and you will never be asked to hit a number by buying links or using private networks. Google gets better at detecting that every year, and cleaning up after it costs more than doing it properly.The role suits someone early in their SEO career who is persistent, writes a good email, does not take silence personally, and wants to learn authority building the way that still works in three years.

Responsibilities

• Own off-page SEO: find the opportunities, run the outreach, and land the placements.
• Research and qualify target sites on relevance, real traffic, and editorial standards rather than on domain rating alone.
• Run competitor backlink and link-gap analysis to find what is winning for others and is reachable for us.
• Write and send personalized outreach that gets replies, and follow up without becoming a nuisance.
• Build lasting relationships with editors, publishers, bloggers, and community owners.
• Work with the content team to shape linkable assets: data pieces, tools, and guides people cite on their own.
• Pursue guest posts, resource pages, editorial mentions, digital PR, expert contributions, and citations.
• Maintain an accurate record of prospects contacted, replies, placements, and live links.
• Monitor the backlink profile in Ahrefs or Semrush, catch lost links, and reclaim what is worth reclaiming.
• Flag suspicious or harmful link patterns to the SEO team early.

Requirements

• 1 to 3 years in link building, off-page SEO, or SEO outreach.
• A practical grasp of relevance, anchor text, link equity, referring domains, and what separates a good link from a worthless one.
• Hands-on with Ahrefs, Semrush, or Moz for backlink and competitor analysis.
• Genuinely good written English. Outreach lives or dies on the first two lines of the email.
• Strong research instincts and the patience to prospect properly.
• Organized enough to keep a clean outreach pipeline without being chased for it.
• Familiar with Google Search guidelines and why sustainable link building matters.