SEO & Backlink Specialist

ScryAI; Gurgaon; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

ScryAI is seeking an experienced SEO & Backlink Specialist to lead link-building and content optimization for its AI, BFSI, and SaaS focus. The role emphasizes technical SEO, strategic outreach, and data-driven improvements to rankings.

Ideal candidates will have 4+ years in B2B SaaS/AI SEO, proven ability to secure high-quality backlinks, and strong collaboration with content and PR teams to drive performance.

Qualifications

• 4+ years of experience in SEO, backlink building, and content optimization for B2B SaaS, AI, or BFSI software.
• Proven track record securing high-quality backlinks from authoritative sites in AI/BFSI/tech space.
• Deep expertise in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
• Strong experience in technical SEO, schema markup, site speed optimization, and Core Web Vitals.
• Ability to analyze competitors' backlink profiles and create strategic outreach campaigns.
• Experience with guest posting, digital PR, HARO, and outreach-based link-building strategies.
• Strong analytical mindset to interpret data and refine SEO tactics for ROI.
• Excellent written and verbal communication to collaborate with content, PR, and marketing teams.

Responsibilities

• Develop and execute backlink strategies to raise domain authority and rankings.
• Secure high-authority backlinks from BFSI, AI, fintech, and SaaS publishers.
• Build relationships with journalists and bloggers for guest posting and PR links.
• Leverage HARO for mentions on high DA sites.
• Monitor backlink quality and remove toxic or spammy links.
• Perform SEO audits to improve site structure, technical health, and rankings.
• Optimize pages with on-page SEO, metadata, internal linking, and schema.
• Research high-value keywords in AI, BFSI automation, and SaaS.
• Improve Core Web Vitals and overall site performance.

Skills

SEO strategy

Backlink building

Content optimization

Technical SEO

Schema markup

Analytics

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Google Search Console

Job description

The SEO & Backlink Specialist will be responsible for executing and managing link-building strategies, improving domain authority, and ranking high-value B2B AI content. The ideal candidate will have strong experience in technical SEO, content SEO, and backlink acquisition within the AI, fintech, and SaaS industries.

1. Link Building & Backlink Acquisition (Core Focus)

• Develop & execute backlink acquisition strategies to increase domain authority and rankings.
• Identify and secure high-authority, industry-relevant backlinks from BFSI, AI, fintech, and SaaS publications.
• Build relationships with journalists, bloggers, and industry influencers for guest posting & PR-based link-building.
• Leverage HARO (Help a Reporter Out) and other PR tools to secure mentions in high DA websites.
• Monitor & analyze backlinks for quality, identifying & removing toxic or spammy links.
• Conduct comprehensive SEO audits to improve site structure, technical health, and keyword rankings.
• Optimize website pages for on-page SEO, metadata, internal linking, and structured data.
• Research and implement high-value keywords related to AI, BFSI automation, and SaaS software.
• Improve Core Web Vitals & site performance to boost SEO rankings.

3. Content SEO & Article Ranking

• Work closely with content writers to develop and optimize SEO-driven content that ranks on Google.
• Identify top-performing competitor articles and create a ranking strategy to outrank them.
• Use tools like SurferSEO, Clearscope, or Frase to optimize articles for search intent & relevance.
• Implement SEO content clusters, pillar pages, and topic authority to dominate niche rankings.

4. Performance Tracking & Reporting

• Use Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track SEO & backlink performance.
• Provide weekly/monthly reports on backlink growth, keyword rankings, and organic traffic improvements.
• Continuously test and refine SEO strategies based on data-driven insights.

Required Qualifications & Skills:

• 4+ years of experience in SEO, backlink building, and content optimization for B2B SaaS, AI, or BFSI software.
• Proven track record of securing high-quality backlinks from authoritative sites in the AI/BFSI/tech space.
• Deep expertise in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
• Strong experience in technical SEO, schema markup, site speed optimization, and Core Web Vitals.
• Ability to analyze competitors' backlink profiles and create strategic outreach campaigns.
• Experience with guest posting, digital PR, HARO, and outreach-based link-building strategies.
• Strong analytical mindset, able to interpret data and refine SEO tactics for maximum ROI.
• Excellent written and verbal communication skills to collaborate with content, PR, and marketing teams.