NPD / Nutraceuticals Specialist

Anvka Healthcare; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Anvka Healthcare is seeking a Product Manager for Pharmaceuticals & Nutraceuticals to drive growth across assigned portfolios. You will develop strategies, manage the product lifecycle, and coordinate with R&D, Regulatory, Medical, QA, Manufacturing, and Supply Chain to deliver successful launches and ongoing portfolio optimization.

The role requires strong market analysis, stakeholder engagement, and the ability to craft compelling positioning, messaging, and promotional materials,

Qualifications

• Bachelor's degree in Pharmacy, Life Sciences, Nutrition, Food Technology, Biotechnology or related field.
• MBA in Marketing, Pharmaceutical Management, Healthcare Management or equivalent preferred.
• Minimum 4–8 years of experience in Product Management, Brand Management, or Marketing within Pharma and/or Nutraceuticals.
• Experience in managing prescription, OTC, nutraceutical, dietary supplements or consumer healthcare brands preferred.

Responsibilities

• Develop and execute strategic marketing plans for Pharmaceutical and Nutraceutical product portfolios to drive growth and profitability.
• Manage the complete product lifecycle from planning, launch, growth, maturity, to portfolio optimization.
• Conduct market research, prescription audits, competitor analysis, and consumer studies to identify opportunities.
• Develop product positioning, branding, messaging, and value propositions for both pharmaceutical and nutraceutical products.
• Coordinate with R&D, Regulatory, Medical Affairs, QA, Manufacturing, and Supply Chain for successful development and commercialization.
• Plan and execute new product launches, line extensions, and portfolio expansion based on market demand.
• Create and manage promotional materials including monographs, literature, brochures, digital content, and training modules.
• Conduct product training programs for sales teams, distributors, and partners to ensure strong product knowledge and market communication.
• Monitor sales performance, market share, profitability, inventory levels, and customer feedback to drive growth.
• Build and maintain relationships with physicians, nutritionists, KOLs, hospitals, clinics, and wellness practitioners.
• Support business development by identifying emerging therapeutic segments and nutraceutical opportunities.
• Ensure compliance with pharmaceutical and nutraceutical regulations, labeling, quality standards, and ethical marketing.

Skills

Pharmaceuticals

Nutraceuticals

Dietary Supplements

Functional Foods

Wellness Products

Healthcare Solutions

Regulatory labeling

Product Management

Brand Management

Marketing Strategy

Portfolio Development

Market analytics

Stakeholder management

Product launches

Project management

Excel

PowerPoint

CRM systems

Digital marketing

E-commerce

Cross-functional coordination

Business acumen

Nutrition science

Healthcare trends

Education

B.Pharm

MBA in Marketing / Healthcare Management

Job description

PRODUCT MANAGER PHARMACEUTICALS & NUTRACEUTICALS

Roles & Responsibilities

• Develop and execute strategic marketing plans for assigned Pharmaceutical and Nutraceutical product portfolios to achieve business growth and profitability targets.
• Manage the complete product lifecycle, including product planning, launch, growth, maturity, and portfolio optimization.
• Conduct market research, prescription audits, competitor analysis, consumer studies, and industry trend assessments to identify new business opportunities.
• Develop product positioning, branding strategies, key messaging, and value propositions for both pharmaceutical and nutraceutical products.
• Coordinate with Research & Development, Regulatory Affairs, Medical Affairs, Quality Assurance, Manufacturing, and Supply Chain teams for successful product development and commercialization.
• Plan and execute new product launches, line extensions, and portfolio expansion initiatives based on market demand and business objectives.
• Create and manage promotional materials including visual aids, product monographs, scientific literature, brochures, digital content, leave-behind materials, and training modules.
• Conduct product training programs for sales teams, distributors, and channel partners to ensure strong product knowledge and effective market communication.
• Monitor sales performance, market share, profitability, inventory levels, and customer feedback to drive business growth and improve product performance.
• Build and maintain relationships with healthcare professionals, nutritionists, dieticians, key opinion leaders (KOLs), hospitals, clinics, and wellness practitioners.
• Support business development initiatives by identifying emerging therapeutic segments, wellness categories, and nutraceutical opportunities.
• Ensure compliance with all applicable pharmaceutical and nutraceutical regulations, labeling requirements, quality standards, and ethical marketing practices.
• Collaborate with Digital Marketing and Sales teams to develop physician engagement programs, consumer awareness campaigns, and omnichannel marketing initiatives.
• Participate in scientific conferences, CMEs, healthcare events, wellness programs, and product launch activities to enhance brand visibility.
• Prepare business forecasts, marketing budgets, demand plans, and return-on-investment (ROI) analyses for assigned product portfolios.

Preferred Skills & Knowledge

• Strong knowledge of Pharmaceutical products, Nutraceuticals, Dietary Supplements, Functional Foods, Wellness Products, and Healthcare Solutions.
• Comprehensive understanding of therapeutic segments, disease management, preventive healthcare, and nutrition science.
• Sound knowledge of Pharmaceutical and Nutraceutical regulations, labeling requirements, compliance standards, and industry guidelines.
• Experience in Product Management, Brand Management, Marketing Strategy, and Portfolio Development within the Pharmaceutical and/or Nutraceutical industry.
• Strong analytical skills with the ability to interpret market data, sales reports, prescription audits, consumer insights, and competitive intelligence.
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to develop product positioning strategies and execute successful product launches.
• Strong project management and cross-functional coordination capabilities.
• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and business analytics tools.
• Understanding of digital marketing, CRM systems, e-commerce channels, and customer engagement platforms.
• Ability to work effectively with Sales, Medical Affairs, Regulatory, R&D, Manufacturing, and Supply Chain teams.
• Strong business acumen with the ability to identify market opportunities and drive revenue growth.
• Knowledge of healthcare trends, preventive wellness, clinical nutrition, and consumer healthcare markets will be an added advantage.

Educational Qualification & Experience

• Bachelor's Degree in Pharmacy (B.Pharm), Life Sciences, Nutrition, Food Technology, Biotechnology, Microbiology, or a related discipline.
• MBA in Marketing, Pharmaceutical Management, Healthcare Management, or an equivalent qualification preferred.
• Minimum 4–8 years of experience in Product Management, Brand Management, or Marketing within the Pharmaceutical and/or Nutraceutical industry.
• Experience in managing prescription products, OTC products, nutraceuticals, dietary supplements, wellness products, or consumer healthcare brands will be preferred.