Marketing Head

Hexagon Nutrition; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Hexagon Nutrition Limited in Mumbai seeks a Marketing Head to craft and execute a marketing strategy that strengthens the brand, grows business, and expands market share in domestic and international markets.

You will lead product marketing, brand management, digital marketing, market research, and customer engagement, coordinating with R&D, Regulatory, and Sales to commercialize products.

Qualifications

• MBA in Marketing from a reputed institute.
• Bachelor's degree in pharmacy, Food Technology, Nutrition, Life Sciences, Biotechnology, or a related field preferred.

Responsibilities

• Develop and implement short-term and long-term marketing strategies aligned with business goals.
• Prepare annual marketing plans, budgets, and promotional calendars.
• Identify new market opportunities, customer segments, and growth areas.
• Monitor industry trends, competitor activities, and consumer insights.
• Build and strengthen the company's corporate and product brands.
• Ensure consistency in brand identity across all marketing channels.
• Manage brand positioning and communication strategies.
• Plan and execute brand awareness campaigns.
• Lead product launches, relaunches, and promotional campaigns.
• Develop product positioning, value propositions, and marketing collateral.
• Work closely with R&D, Regulatory, and Sales teams for successful product commercialization.
• Develop scientific marketing materials for healthcare professionals and consumers.
• Conduct market analysis, customer research, and competitive benchmarking.
• Identify emerging nutrition trends and consumer behavior.
• Generate insights to support product development and strategic decisions.
• Collaborate with Sales teams to develop promotional strategies.
• Design sales enablement tools including brochures, presentations, product literature, and training materials.
• Support key customer meetings and business development initiatives.
• Coordinate with Nutritionists, Medical Affairs, and Regulatory teams.
• Develop evidence-based product communication.
• Organize CMEs, webinars, scientific conferences, and educational programs.
• Maintain scientific credibility in all marketing communications.
• Drive digital marketing initiatives
• Monitor website performance and digital analytics.
• Improve online visibility and lead generation
• Manage digital agencies and external partners.
• Plan and execute participation in national and international exhibitions, conferences, and trade shows.
• Organize product launch events and customer engagement programs.
• Manage event budgets and vendor coordination.
• Prepare and manage the annual marketing budget.
• Optimize marketing spend to maximize ROI.
• Monitor campaign effectiveness and cost efficiency.
• Lead, mentor, and develop the marketing team.
• Set departmental KPIs and conduct performance reviews.
• Foster innovation, collaboration, and continuous learning.
• Work closely with Sales, R&D, Quality, Regulatory, Supply Chain, Finance, HR, and International Business teams.
• Ensure timely execution of marketing initiatives.
• Ensure all promotional materials comply with applicable regulatory guidelines.
• Maintain adherence to company policies, ethical marketing practices, and industry standards.

Skills

Leadership

Strategic marketing

Brand management

Digital marketing

Cross-functional collaboration

Education

MBA in Marketing

Bachelors in pharmacy/food tech/nutrition/life sciences/biotechnology

Job description

Job Purpose

The Marketing Head is responsible for developing and executing the overall marketing strategy to strengthen the company's brand, drive business growth, increase market share, and support sales across domestic and international markets. The role involves leading product marketing, brand management, digital marketing, market research, scientific communication, and customer engagement while ensuring alignment with the company's business objectives.

Key Responsibilities

1. Marketing Strategy

• Develop and implement short-term and long-term marketing strategies aligned with business goals.
• Prepare annual marketing plans, budgets, and promotional calendars.
• Identify new market opportunities, customer segments, and growth areas.
• Monitor industry trends, competitor activities, and consumer insights.

2. Brand Management

• Build and strengthen the company's corporate and product brands.
• Ensure consistency in brand identity across all marketing channels.
• Manage brand positioning and communication strategies.
• Plan and execute brand awareness campaigns.

3. Product Marketing

• Lead product launches, relaunches, and promotional campaigns.
• Develop product positioning, value propositions, and marketing collateral.
• Work closely with R&D, Regulatory, and Sales teams for successful product commercialization.
• Develop scientific marketing materials for healthcare professionals and consumers.

5. Market Research & Business Intelligence

• Conduct market analysis, customer research, and competitive benchmarking.
• Identify emerging nutrition trends and consumer behavior.
• Generate insights to support product development and strategic decisions.

6. Sales Support

• Collaborate with Sales teams to develop promotional strategies.
• Design sales enablement tools including brochures, presentations, product literature, and training materials.
• Support key customer meetings and business development initiatives.

7. Scientific & Medical Marketing

• Coordinate with Nutritionists, Medical Affairs, and Regulatory teams.
• Develop evidence-based product communication.
• Organize CMEs, webinars, scientific conferences, and educational programs.
• Maintain scientific credibility in all marketing communications.
• Drive digital marketing initiatives
• Monitor website performance and digital analytics.
• Improve online visibility and lead generation
• Manage digital agencies and external partners.

8. Events & Exhibitions

• Plan and execute participation in national and international exhibitions, conferences, and trade shows.
• Organize product launch events and customer engagement programs.
• Manage event budgets and vendor coordination.

9. Budget Management

• Prepare and manage the annual marketing budget.
• Optimize marketing spend to maximize ROI.
• Monitor campaign effectiveness and cost efficiency.

10. Team Leadership

• Lead, mentor, and develop the marketing team.
• Set departmental KPIs and conduct performance reviews.
• Foster innovation, collaboration, and continuous learning.

11. Cross-Functional Coordination

• Work closely with Sales, R&D, Quality, Regulatory, Supply Chain, Finance, HR, and International Business teams.
• Ensure timely execution of marketing initiatives.

12. Compliance

• Ensure all promotional materials comply with applicable regulatory guidelines.
• Maintain adherence to company policies, ethical marketing practices, and industry standards.

Qualifications

• MBA in Marketing from a reputed institute.
• Bachelors degree in pharmacy, Food Technology, Nutrition, Life Sciences, Biotechnology, or a related field preferred.

Experience

• 15-18 years of experience in Marketing.
• At least 5 years in a leadership role.
• Experience in Nutraceuticals, Clinical Nutrition is preferred.
• Experience in OTC/OTX marketing is preferred.