National Head Business Development

TruNorth; Gurugram District; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

TruNorth is seeking a National Head, Business Development to lead sales development, distribution expansion, and channel growth across India within the FMCG/beverages sector. The candidate should have deep experience in building distributor networks and managing strategic partnerships.

Role demands strong negotiation, market development skills, and the ability to drive revenue growth across multiple markets, including consideration of alcohol beverage dynamics and state-wise market development.

Qualifications

• 12+ years of relevant industry experience in FMCG/Beverages.
• Proven distribution management and/channel sales experience.
• Strong network with distributors, trade partners, retailers and key accounts.
• Ability to build or expand distributor networks across multiple markets.

Responsibilities

• Develop and execute the national sales and business development strategy.
• Build and expand distributor and channel partner networks across India.
• Manage distributor relationships, commercial terms, sales targets and market performance.
• Develop relationships with retailers, hospitality groups, institutional buyers and key accounts.
• Drive channel sales, market penetration and revenue growth.
• Identify new markets and develop state-wise expansion plans.
• Support pricing, channel structure, trade strategy and market activation.
• Track competition, market trends, distributor performance, inventory and collections.
• Work with TruNorth and client leadership on commercial strategy and execution.

Skills

FMCG experience

Distribution management

Channel sales

Beverage industry

Negotiation

Market development

Job description

As part of NorthAxis Advisory, TruNorth is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand.

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a strong understanding of the FMCG and beverage sector, with preference for professionals who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

Key Responsibilities

As part of NorthAxis Advisory, TruNorth is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand.

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a strong understanding of the FMCG and beverage sector, with preference for professionals who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

• Develop and execute the national sales and business development strategy
• Build and expand distributor and channel partner networks across priority markets
• Manage distributor relationships, commercial terms, sales targets and market performance
• Develop relationships with retailers, hospitality groups, institutional buyers and key accounts
• Drive channel sales, market penetration and revenue growth
• Identify new markets and develop state wise expansion plans
• Support pricing, channel structure, trade strategy and market activation
• Track competition, market trends, distributor performance, inventory and collections
• Work closely with TruNorth and client leadership on commercial strategy and execution

Candidate Profile

• Minimum 12 years of relevant industry experience
• Strong background in FMCG, beverages or alcoholic beverages
• Proven experience in distribution management and channel sales
• Experience in building or expanding distributor networks across multiple markets
• Strong relationships with distributors, trade partners, retailers and key accounts
• Sound commercial understanding with strong negotiation and relationship management skills
• Ability to independently develop markets and take ownership of business growth

Location

Delhi NCR

Experience

12 plus years

This role is suited for a professional who has gone beyond managing sales targets and has experience in building distribution networks, opening new markets and scaling a consumer or beverage business across India.

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