Sales Manager

Inditherma Private Limited; Kolkata District; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Competitive incentives

Leadership role

Career growth

Job summary

Inditherma Private Limited, based in Kolkata, seeks a Sales Manager/CSO to lead the regional sales team for the trsna brand in West Bengal. You will set up a scalable sales structure, onboard key accounts, and drive regional marketing initiatives to grow volume and market share.

The role requires building a strong pipeline, negotiating long-term contracts, and coordinating with production and logistics to meet forecasts and ensure customer satisfaction.

Qualifications

• Bachelor’s degree in Business Administration or related field; MBA preferred.
• 5–10 years of experience in sales, preferably FMCG/beverages.
• Proven track record of building and leading a sales team.
• Strong understanding of West Bengal market dynamics and buyer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in MS Excel, PowerPoint, and CRM tools.

Responsibilities

• Develop and implement a sales and distribution strategy for trsna in West Bengal.
• Identify bulk sales opportunities with corporate, institutions, hotels, hospitals, etc.
• Build and mentor a team of sales executives and area managers.
• Drive monthly, quarterly, and annual sales targets with revenue growth.
• Manage B2B pipeline and establish tie-ups with distributors and wholesalers.
• Lead negotiations and close volume-based contracts and partnerships.
• Coordinate with production and logistics to align forecasts and schedules.
• Track sales data, run CRM dashboards, and report performance.

Skills

Sales leadership

Team building

CRM proficiency

Market research

Negotiation

B2B sales

Sales strategy

MS Excel

PowerPoint

Education

Bachelor's in Business Admin / MBA

Tools

CRM software

Job description

Inditherma Private Limited, based in Kolkata, is entering the packaged drinking water segment under the brand name trsna. With a new state-of-the-art manufacturing facility, we aim to build a strong regional presence in the bottled water market through enterprise sales, institutional tie-ups, and retail distribution.

Role Overview:

We are seeking a highly driven and experienced Sales Manager / CSO who will be responsible for building and leading our regional sales team and spearheading business development efforts across West Bengal. The ideal candidate will be instrumental in setting up a robust sales structure, onboarding key accounts, and developing scalable marketing strategies to grow brand trsna.

Key Responsibilities:

• Develop and implement a comprehensive sales and distribution strategy for trsna across West Bengal.
• Identify and tap into bulk sales opportunities: corporate clients, institutions, hotels, hospitals, event management companies, etc.
• Build, lead, and mentor a team of sales executives and area sales managers.
• Drive monthly, quarterly, and annual sales targets, ensuring consistent revenue growth.

Business Development:

• Create and manage a pipeline of B2B clients and enterprise customers.
• Develop strategic tie-ups with distributors, stockists, and wholesalers.
• Lead negotiations and close long-term volume-based sales contracts.
• Conduct market research to identify new growth opportunities and regional demand patterns.
• Define brand positioning and execute regional marketing campaigns, activations, and sampling efforts.
• Collaborate with the design/branding team for promotional materials, POS materials, and digital content.
• Monitor competitors’ activities and pricing and suggest strategic responses.

Operational Oversight:

• Coordinate closely with the production and logistics team to align demand forecasts with manufacturing schedules.
• Ensure timely deliveries, credit management, and customer satisfaction.
• Manage sales reporting, CRM systems, and dashboards.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
• Minimum 5-10 years of experience in sales, preferably in FMCG, packaged water, beverages, or allied industries.
• Proven track record of team building and leadership.
• Strong understanding of West Bengal’s market dynamics, geography, and buyer behavior.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in MS Excel, PowerPoint, and sales/CRM tools.

What We Offer:

• A pivotal leadership role in a fast-growing new brand.
• Freedom to build and shape your own team.
• Competitive compensation with performance-based incentives.
• Opportunity to grow with the brand from the ground up.