Sales Manager

Cartel Bros Private Limited; Mumbai; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Cartel Bros Private Limited is seeking an experienced Sales Manager to expand presence in on-trade and off-trade channels. The role focuses on sales strategy, distribution, and leadership across regions, with a strong emphasis on trade marketing initiatives and market activation.

The ideal candidate brings 15+ years in the alcoholic beverages sector, deep on-trade and off-trade exposure, and proven skills in territory management, leadership, and vendor coordination.

Qualifications

• 15+ years of sales experience in alcoholic beverages.
• Strong on-trade and off-trade exposure.
• Proven territory and distribution management.
• Experience with trade marketing initiatives and field activations.
• Excellent negotiation and leadership skills.
• Willingness to travel extensively.

Responsibilities

• Lead and expand presence across on-trade and off-trade channels.
• Develop region-wise sales strategies aligned with goals.
• Build and manage a high-performing sales team.
• Manage key accounts, retail chains, and HORECA clients.
• Oversee distributor and outlet management.
• Ensure product availability, visibility, and activation across all channels.
• Collaborate with the Trade Marketing team for activations and POSM deployment.
• Set monthly/quarterly targets and forecast demand.
• Prepare MIS reports and monitor market feedback.
• Engage with logistics, marketing, and finance teams for seamless execution.

Skills

Alco beverages sales

Channel management

Key accounts

Trade marketing

Team leadership

Forecasting & metrics

Education

Bachelor's in Marketing/BA

MBA

Trade/Brand/Channel Marketing cert

Tools

MS Excel

PowerPoint

Campaign tracking tools

Job description

We are seeking an experienced and dynamic Sales Manager to lead and expand our presence across both on-trade and off-trade channels. This senior role requires a strategic thinker with a strong understanding of sales, distribution management, key accounts, and trade marketing initiatives.

Key Responsibilities

Drive business growth in assigned regions across on-trade and off-trade segments. Develop and implement region-wise sales strategies aligned with business goals. Build and manage a high-performing sales team, ensuring execution excellence

Handle key accounts, retail chains, modern trade, and HORECA clients. Lead distributor and outlet management – from onboarding to performance tracking.

Ensure optimal product availability, visibility, and activation across all channels.

Trade Marketing

Collaborate with the Trade Marketing team for market-specific activations, promotions, and POSM deployment. Provide feedback on ATL/BTL strategies based on market insights. Ensure branding compliance across all sales touchpoints

Planning & Reporting

Set monthly/quarterly targets, forecast demand, and plan inventory. Track performance metrics, generate insights, and prepare MIS reports for leadership. Monitor competitor activities, price points, and share market feedback.

Stakeholder Engagement:

Liaise with internal teams – logistics, marketing, finance – to ensure seamless execution. Build strong relationships with external partners, influencers, and channel owners.

In-depth understanding of the alcoholic beverages industry and trade dynamics

• Minimum 15 years of experience in sales within the alcoholic beverages (alcobev) industry.
• Strong exposure in on-trade (bars, restaurants, clubs) and off-trade (retail, modern trade, general trade).
• Proven expertise in territory management, distribution handling, and people management.
• Hands-on experience with trade marketing initiatives and field activations.
• Analytical mindset with strong business acumen and negotiation skills.
• Excellent interpersonal and team leadership abilities.
• Proven experience in POSM planning, retail visibility, and outlet branding
• Excellent coordination and execution abilities with vendor management experience
• Analytical thinking with a good command over retail metrics & KPIs
• Proficient in MS Excel, PowerPoint, and campaign tracking tools
• Strong interpersonal and communication skills
• Willingness to travel extensively across regional markets

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• MBA preferred
• Certification in Trade/Brand/Channel Marketing is a plus