Regional Sales Manager

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Tamil Nadu; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) is seeking a Regional Sales Manager – FMCG to lead growth across Tamil Nadu, Kerala, and other regions. You will oversee ASMs and frontline teams, manage distributors, and drive market expansion to achieve revenue targets.

The ideal candidate holds an MBA from a top B-school and has strong FMCG General Trade experience, with a proven leadership track record in regional sales and distribution management.

Qualifications

• MBA is mandatory.
• Strong FMCG General Trade experience preferred.
• Proven track record in regional sales leadership and distributor management.
• Experience leading and developing high-performing sales teams.

Responsibilities

• Drive regional sales, revenue, distribution and market expansion.
• Lead ASMs and frontline sales teams to achieve business targets.
• Manage distributor networks, productivity, ROI and channel relationships.
• Drive numeric and weighted distribution, outlet expansion and range selling.
• Strengthen in-market execution, visibility, promotions and trade schemes.
• Analyse sales performance, competitor activity and market opportunities.
• Ensure effective forecasting, reporting and sales process compliance.

Skills

FMCG sales leadership

Distributor management

Analytical skills

Execution orientation

Team development

Education

MBA degree

Job description

WE’RE HIRING | Regional Sales Manager – FMCG

Locations / Regions:

Tamil Nadu and Kerala

Madhya Pradesh and Rajasthan

Qualification: MBA Mandatory | Top B-schools Preferred

A fast-growing player in the Indian beverage industry, is looking for dynamic and commercially driven Regional Sales Managers to lead regional business growth across General Trade.

Key Responsibilities:

• Drive regional sales, revenue, distribution and market expansion.
• Lead ASMs and frontline sales teams to achieve business targets.
• Manage distributor networks, productivity, ROI and channel relationships.
• Drive numeric and weighted distribution, outlet expansion and range selling.
• Strengthen in-market execution, visibility, promotions and trade schemes.
• Analyse sales performance, competitor activity and market opportunities.
• Ensure effective forecasting, reporting and sales process compliance.

Ideal Candidate Profile:

• Strong FMCG experience, preferably in General Trade.
• Proven track record in regional sales leadership and distributor management.
• Experience leading and developing high-performing sales teams.
• Strong commercial acumen, analytical skills and execution orientation.

MBA is mandatory; candidates from top B-schools preferred.

Stable career progression and experience with reputed

An opportunity to lead a significant regional business, accelerate distribution and revenue growth, and contribute to a fast-growing beverage brand.