Modern Trade Executive

Bisleri; Khordha; On-site; INR 350,000 - 600,000; Full time

Job summary

Bisleri International is seeking a dynamic Modern Trade Sales Executive to drive sales growth across key modern trade accounts in Bangalore. You will manage retail chains, ensure in-store execution, maximize product visibility, and help achieve business objectives.

The role requires graduate with 2–6 years in Modern Trade in FMCG, beverages or related sectors, strong negotiation and relationship skills, proficiency in MS Excel, and willingness to travel within Bangalore and nearby markets.

Qualifications

• Graduate in any discipline (MBA preferred).
• 2–6 years of Modern Trade Sales experience in FMCG, Beverage, Food & Beverage, Consumer Goods, Dairy, or related industries.
• Experience handling accounts such as DMart, Reliance Retail, More, Spar, Metro Cash & Carry, Lulu, Star Bazaar, and other organized retail chains.
• Strong negotiation, communication, and relationship management skills.
• Proficiency in MS Excel and sales reporting tools.
• Willingness to travel extensively within Bangalore and nearby markets.

Responsibilities

• Manage Modern Trade accounts including supermarkets, hypermarkets, and organized retail chains.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure product availability, visibility, and merchandising standards across assigned outlets.
• Execute trade promotions, in-store activations, and new product launches.
• Coordinate with distributors to ensure timely replenishment and stock availability.
• Build strong relationships with store managers, category managers, and key stakeholders.
• Track sales performance, competitor activities, market trends, and customer insights.
• Negotiate secondary displays and promotional placements to enhance brand visibility.
• Ensure timely collections and adherence to company commercial policies.
• Prepare and share periodic sales and market reports.

Skills

Negotiation

Communication

Relationship management

Travel willingness

Education

Graduate in any discipline

MBA preferred

Tools

MS Excel

Sales reporting tools

Job description

Job Title: Modern Trade Sales Executive Bangalore

Company Name - Bisleri international Pvt Ltd.,

Location Bhubaneswar (Covering Entire East)

Business Unit - FMCG – Packaged Drinking Water

CTC - As per Industry Standards

Employment Type – Permanent

About the Role

Bisleri International is looking for a dynamic and result-oriented Modern Trade Sales Executive to drive sales growth across key modern trade accounts in Bangalore. The role will be responsible for managing retail chains, ensuring superior in-store execution, maximizing product visibility, and achieving business objectives.

Key Responsibilities

• Manage Modern Trade accounts including supermarkets, hypermarkets, and organized retail chains.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure product availability, visibility, and merchandising standards across assigned outlets.
• Execute trade promotions, in-store activations, and new product launches.
• Coordinate with distributors to ensure timely replenishment and stock availability.
• Build strong relationships with store managers, category managers, and key stakeholders.
• Track sales performance, competitor activities, market trends, and customer insights.
• Negotiate secondary displays and promotional placements to enhance brand visibility.
• Ensure timely collections and adherence to company commercial policies.
• Prepare and share periodic sales and market reports.

Eligibility

• Graduate in any discipline (MBA preferred).
• 2–6 years of experience in Modern Trade Sales within FMCG, Beverage, Food & Beverage, Consumer Goods, Dairy, or related industries.
• Experience handling accounts such as DMart, Reliance Retail, More, Spar, Metro Cash & Carry, Lulu, Star Bazaar, and other organized retail chains.
• Strong negotiation, communication, and relationship management skills.
• Proficiency in MS Excel and sales reporting tools.
• Willingness to travel extensively within Bangalore and nearby markets.

Preferred Competencies

• Modern Trade Account Management
• Distributor Management
• Merchandising & Visibility Execution
• Sales Planning & Forecasting
• Trade Marketing
• Business Analytics
• Stakeholder Management

Experience

2–6 Years

Industry Preference

FMCG, Packaged Drinking Water, Beverages, Dairy, Foods, Consumer Goods, Personal Care, and Allied Industries.

Diversity Statement

We are committed to fostering a diverse, equitable, and inclusive workplace where every employee is valued, respected, and empowered to contribute their best. We are an equal opportunity employer and welcome applications from qualified candidates of all backgrounds, experiences, and perspectives. Employment decisions are made based on merit, qualifications, and business needs, without regard to any protected characteristic under applicable law.