Key Accounts Manager -Modern Trade

Wellbe foods; Bengaluru; On-site; INR 4,000,000 - 7,500,000; Full time

Job summary

WellBe Foods is looking for an experienced Key Accounts Manager to drive growth across Modern Trade channels and build strong partnerships with leading retail chains. You will manage top accounts, negotiate terms, and lead strategic initiatives to expand listing, distribution and in-store execution.

The role requires 12+ years in Modern Trade Sales within FMCG, strong analytical and negotiation skills, and willingness to travel as needed.

Qualifications

• 12+ years of experience in Modern Trade Sales and Key Account Management within FMCG/Food & Beverages.
• Proven track record in achieving sales growth and business development targets.
• Strong negotiation, relationship management, and analytical skills.

Responsibilities

• Manage and grow business with Modern Trade key accounts such as Reliance Retail, D-Mart, More Retail, Spar, Lulu, Metro, and other regional chains.
• Develop and execute account-specific business plans to achieve sales, volume, and profitability targets.
• Drive listing, assortment, distribution expansion, visibility, and promotional activities across key accounts.
• Lead annual business negotiations, commercial agreements, and trade terms with retail partners.
• Monitor sales performance, inventory levels, stock replenishment, and secondary sales.
• Collaborate with merchandising teams to ensure planogram compliance and superior in-store execution.
• Work closely with Supply Chain, Marketing, Finance, and Category teams to ensure seamless account management.
• Analyze market trends, competitor activities, pricing strategies, and shopper insights.
• Manage trade investments, promotional budgets, and account profitability.
• Build long-term relationships with category managers, buyers, and decision-makers of retail accounts.
• Develop growth strategies for existing and new modern trade partnerships.
• Prepare periodic sales forecasts, business reviews, and management reports.

Skills

Key Account Management

Modern Trade Sales

FMCG Sales

Business Development

Customer Relationship Management

Trade Marketing

Sales Forecasting

Category Management

Negotiation Skills

Commercial Planning

Retail Operations

Education

Graduate/Postgraduate in Business, Marketing, Sales, or related field

Job description

WellBe Foods is a leading healthy snacks brand committed to offering nutritious, high-quality, and innovative food products to consumers. We are looking for an experienced Key Accounts Manager to drive business growth across Modern Trade channels and build strong partnerships with leading retail chains.

Key Responsibilities

• Manage and grow business with Modern Trade key accounts such as Reliance Retail, D-Mart, More Retail, Spar, Lulu, Metro, and other regional chains.
• Develop and execute account-specific business plans to achieve sales, volume, and profitability targets.
• Drive listing, assortment, distribution expansion, visibility, and promotional activities across key accounts.
• Lead annual business negotiations, commercial agreements, and trade terms with retail partners.
• Monitor sales performance, inventory levels, stock replenishment, and secondary sales.
• Collaborate with merchandising teams to ensure planogram compliance and superior in-store execution.
• Work closely with Supply Chain, Marketing, Finance, and Category teams to ensure seamless account management.
• Analyze market trends, competitor activities, pricing strategies, and shopper insights.
• Manage trade investments, promotional budgets, and account profitability.
• Build long-term relationships with category managers, buyers, and decision-makers of retail accounts.
• Develop growth strategies for existing and new modern trade partnerships.
• Prepare periodic sales forecasts, business reviews, and management reports.

Desired Candidate Profile

• Graduate/Postgraduate in Business, Marketing, Sales, or related field.
• 12+ years of experience in Modern Trade Sales and Key Account Management within FMCG/Food & Beverages.
• Strong experience handling national and regional retail chains.
• Proven track record in achieving sales growth and business development targets.
• Excellent negotiation, relationship management, and analytical skills.
• Strong understanding of category management, promotions, and retail operations.
• Proficient in MS Excel, PowerPoint, and sales reporting tools.
• Ability to travel as required.

Key Skills

• Key Account Management
• Modern Trade Sales
• FMCG Sales
• Business Development
• Customer Relationship Management
• Trade Marketing
• Sales Forecasting
• Category Management
• Negotiation Skills
• Commercial Planning
• Retail Operations.

Work location : Bangalore