Senior Business Development Executive MT

Honasa Consumer Ltd.; Haryana; On-site; INR 600,000 - 850,000; Full time

Job summary

Honasa Consumer Ltd. is seeking a driven Modern Trade Sales professional to drive primary and secondary sales in the Haryana territory.

You will work to achieve monthly, quarterly, and annual targets while growing key MT accounts and maintaining strong relationships with category and store managers. You will coordinate with distributors for product availability, manage stock and replenishment, execute trade marketing plans, and submit timely MIS reports to support strategic decisions.

Qualifications

• Graduate required.
• 3+ years of Modern Trade sales experience in FMCG/Consumer.

Responsibilities

• Drive primary and secondary sales for Modern Trade in assigned territory.
• Achieve monthly, quarterly, and annual sales targets.
• Manage and grow business with national and regional modern trade account.
• Maintain strong relationships with category managers and store managers of key MT accounts.
• Negotiate visibility, promotions, and joint business plans.
• Execute trade marketing plans effectively.
• Ensure planogram compliance and optimal shelf visibility.
• Manage stock levels, timely replenishment, and order processing.
• Coordinate with distributors/SS for product availability and timely deliveries.
• Track competitor activities and market trends.
• Share insights with internal stakeholders to aid strategic planning.
• Regularly update sales performance and stock status.
• Submit accurate and timely MIS reports.

Skills

Negotiation skills

Interpersonal skills

Relationship management

Education

Graduate

Job description

Key Responsibilities:

• Drive primary and secondary sales for Modern Trade in assigned territory
• Achieve monthly, quarterly, and annual sales targets
• Manage and grow business with national and regional modern trade account
• Maintain strong relationships with category managers and store managers of key MT accounts
• Negotiate visibility, promotions, and joint business plans
• Execute trade marketing plans effectively
• Ensure planogram compliance and optimal shelf visibility
• Manage stock levels, timely replenishment, and order processing
• Coordinate with distributors/SS for product availability and timely deliveries
• Track competitor activities and market trends
• Share insights with internal stakeholders to aid strategic planning
• Regularly update sales performance and stock status
• Submit accurate and timely MIS reports

Qualifications & Experience

• Required: Any graduate
• 3+years of experience in Modern Trade sales, preferably in FMCG/Consumer

Good & Desired Attributes

• Communication: Strong interpersonal, negotiation, and relationship management skills
• Data-Driven: Capable of using data to drive decisions and performance improvements.
• Mobility: Willingness to travel extensively within the assigned territory.