B2B Sales Manager (Modern Trade)

Essvee Services; Bengaluru; On-site; INR 800,000 - 11,000,000; Full time

Job summary

Essvee Services in Bengaluru is seeking a seasoned Modern Trade Sales Manager to drive Karnataka's key accounts across Bengaluru. You will leverage 5–7 years of progressive field experience to optimize trade execution with major retailers and distributors.

Lead a team, manage store PO alignment, ensure range availability, execute promotions, analyze market trends, and strengthen relationships with major accounts such as D-Mart, Metro C&C, Reliance Smart and Star Bazaar.

Qualifications

• 5–7 years of experience in Modern Trade sales across Karnataka.
• Experience handling major modern trade accounts in Karnataka (D-Mart, Metro C&C, Reliance Smart, Star Bazaar).
• Graduate/Postgraduate in Business, Marketing or related field.

Responsibilities

• Handle Modern Trade operations across Karnataka with key accounts like D-Mart, Metro C&C, Reliance Smart, Star Bazaar.
• Manage Store POs and align with Centralized Purchase Orders by RO.
• Lead and motivate sales team to achieve monthly and annual targets.
• Ensure range availability and execute promotional plans across outlets.
• Monitor supply from C&F agents to key customers and from Distributors to Stores.
• Track Primary Sales, Stock Levels, and Distributor Performance.
• Address supply chain issues (stock-outs, delivery discrepancies) with internal stakeholders.
• Analyze market trends and competitor activity to support decisions and improve trade execution.

Skills

Modern Trade Sales

Key Account Management

Distributor Handling

Supply Chain Coordination

Leadership

Negotiation

Market Analysis

Education

Graduate or Postgraduate in Business/Marketing

Job description

Modern Trade Sales Manager I Bangalore

Profile: Modern Trade Sales Manager || Location: Bangalore || Experience: 5 to 7 years || Budget: 8-110 lacs

Job Description

A detail-oriented and target-driven Sales Manager with over 4+ years of progressive experience in handling Modern Trade operations across Karnataka. Currently managing key modern trade accounts such as D-Mart, Metro C&C, Reliance Smart, and Star Bazaar. Proven expertise in driving sales, managing distributors, and ensuring range availability across stores while maintaining strong relationships with retail partners.

Key Responsibilities

• Responsible for handling Modern Trade operations across Karnataka with a focus on key accounts like D-Mart, Metro C&C, Reliance Smart, Star Bazaar, etc.
• Manage and coordinate Store POs and ensure alignment with Centralized Purchase Orders issued by Regional Office (RO).
• Lead and motivate a team of sales personnel to achieve monthly and annual sales targets.
• Ensure range availability and execution of promotional plans across all modern trade outlets.
• Monitor product supply from C&F (Carrying & Forwarding agents) to key customers and from Distributors to Stores, ensuring smooth replenishment and stock rotation.
• Track and maintain Primary Sales, Stock Levels, and Distributor Performance in alignment with company objectives.
• Address operational issues related to supply chain, stock-outs, or delivery discrepancies by working closely with internal stakeholders and trade partners.
• Analyze market trends and competitor activity to support effective decision-making and improve trade execution.

Key Skills & Competencies

• Modern Trade Sales & Key Account Management
• Distributor Handling & Supply Chain Coordination
• Target Achievement & Business Development
• Market Analysis
• Leadership & Communication
• Strong Negotiation & Relationship Management Skills
• Knowledge of FMCG Operations in Karnataka Market

Candidate Profile

Graduate/Postgraduate in Business, Marketing, or related field