Modern Trade Executive

Dodla Dairy; Bengaluru; On-site; INR 250,000 - 350,000; Full time

Job summary

Dodla Dairy is seeking a Sales Executive for Modern Trade to expand the MT channel across assigned geographies. You will work to appoint new channels, increase store penetration, and ensure 100% visibility and stock availability.

You will also manage promoters, coordinate logistics, and monitor market feedback to senior leadership. The role requires at least a Diploma or graduate degree, with experience in MT FMCG or dairy sales and strong product knowledge.

Qualifications

• Diploma / any graduate required.
• Knowledge of Dodla products and competitor pricing.
• Geographical knowledge of the city and demographic insights are desirable.

Responsibilities

• Drive MT channel sales growth and expand channel presence.
• Ensure 100% product availability and visibility in MT outlets.
• Coordinate logistics to support last mile delivery and promotions.

Skills

Competitor prices

Dodla products

Geographical knowledge

Demographic knowledge

Education

Diploma / any graduate

Tools

PowerPoint

Excel

Word

Email management

Job description

Role & responsibilities

ROLE : SALES EXECUTIVE - MODERN TRADE DESIGNATION : EXECUTIVE/ SR.EXECUTIVE DEPARTMENT : MODERN TRADE WORK LOCATION : ALL LOCATIONS REPORTING TO : AREA SALES MANAGER - MODERN TRADE EDUCATIONAL QUALIFICATION : DIPLOMA / ANY GRADUATE PRIOR EXPERIENCE : 25 years of experience in MT FMCG / Dairy Sales, Field Sales, or Distribution Management OBJECTIVE OF THE ROLE : To drive sales growth of Dodla milk in the assigned territory by appointing new channels, adding new stores, increasing market penetration (WOD & DOD), ensuring 100% availability and visibility across the MT channel. Ensure timely collectison as per TOT norms. Promoter management, Logistic management, Crisis management etc.

• 1.Responsible for monthly Target Vs Achievement Planning.#
• 2.Responsible for Exisiting and New Channel Development.#
• 3.Responsible for daily market updates, weekly & Monthly Reviews.#
• 4.Competitor Brand Prices And Activities Sharing To Head MT & E COM.#
• 5.Responsible for New SKU Listing and Launch in new and existing channel.#
• 6.Responsible for new geography extension / town launch.#
• 7.SKU Wise Product forecasting, planning and Acheivement.#
• 8.Responsible for promoter wise productivity, product displays, Product FIFO & Control on RTV.#
• 9.Responsible for logistics and supply chain till last mile delivery.#
• 10.Responsible for the Market updates and Feedback to the seniors.#
• 11.Rewards and recognistion of the promoters and merchandisers.#
• 12.Group market visits along with seniors.#
• 13.Product First In First System (FIFO) to maintain freshness of the products supplied.#
• 14.Product forecasting, Indent Planning Regard To distributor/ Product office/plant .#
• 15.Focus On The Non Moving Products by giving utmost visibility and product displays.#
• 16.Advance stocks Planning for Festival Seasons.#
• 17.With Executive Market Development.#
• 18.Procuring The New Stores / channel And Making The Executive to sell more.#
• 19.Verifying And Review Executives Weekly And Daily Reports.#
• 20.Training The Executive To Place The New Brand Placements In Market.#
• 21.Making The Effective Visibility Of Branding In Shops.#
• 22.Weekly/ Monthly/ Half Yearly/ Yearly Reports.#
• 23.Financial performance - Business improvement – Fresh Products /VAP/IC (Goal) – Volume Target (Range Selling) & Focus Product (KPI)– Volume target for high realization products (KPI).#
• 24.Operational Excellence – Focus Business Expansion – Increase Market share, Reduce RTV’s, In time collections as per TOT.

SKILL SET REQUIRED :

FUNCTIONAL SKILLS :

• Knowledge of competitor prices and sales figures
• Knowledge of Dodla Products
• Geographical knowledge of the city
• Demographic knowledge of the city

TECHNICAL SKILLS :

• Working knowledge of computers: PowerPoint, excel, word and email management

BEHAVIORAL COMPETENCIES REQUIRED :

• Hardworking nature
• Problem solving skills
• Initiative and drive to achieve
• Handling competition
• Communication skills
• Handling pressure
• Decision making
• Target driven individual