Area Sales Manager- Modern Trade

Dodla Dairy; NTR, Sattenapalle; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Market norms

Job summary

Dodla Dairy in India is seeking a Sales Manager to steer monthly planning, develop new areas and channels, and conduct monthly sales reviews across the territory.

You will gather market intelligence, compare competitor brand prices, support new product launches, and coordinate manpower planning with internal teams to drive execution.

Responsible for stock forecasting, SKU performance analysis, and ensuring brand availability and visibility while maintaining product FIFO and timely collections.

Qualifications

• Thorough understanding of the milk business and industry trends.
• Knowledge of competitor prices and sales figures.
• Knowledge of Dodla Products.

Responsibilities

• Responsible for monthly Target Vs Achievement Planning.
• Responsible for New Area and New Channel Development.
• Responsible for Monthly Sales Review.
• Market intelligence report, Competitor Brand Prices and Activities updates to Head Category.
• Responsible for New Product launch.
• Responsible for manpower planning and execution with in the territory.
• SKU Wise Product Sales Vs Acheivement, Stock forecasting & Planning.
• Responsible for the detailed Analysis About The Secondary Plan.
• Responsible for One To One Review- Monthly, Quarterly, Halfyearly and yearly.
• Responsible for the Market updates to immediate reporting manager.
• Conducting Sales Team Training workshops, Rewards & Recognition of the best performers.
• Team market working and ensuring brand availability and visibility across the channel.
• Ensure and educate the team to follow Product FIFO to maintain product freshness.
• Sales forecast, Indent Planning and on time supplies.
• Focus On The slow Moving Products / SKU's.
• Market working along with the teams.
• Onboard New channel and New stores by listing Products.
• Ensure Daily sales team reviews to ensure better performance.
• Accountable for Account receivables (Collections) with in specified time.
• Logistics, fleet management and optimum utilisation of vehicles.
• Interdepartmental coordination (plant, production, finance, logistics, Quality Assurance & Finance etc).

Skills

Milk industry knowledge

Competitor pricing knowledge

Dodla products knowledge

Job description

Role & responsibilities

1. Responsible for monthly Target Vs Achievement Planning.
2. Responsible for New Area and New Channel Development.
3. Responsible for Monthly Sales Review.
4. Market intelligence report, Competitor Brand Prices and Activities updates to Head Category.
5. Responsible for New Product launch.
6. Responsible for manpower planning and execution with in the territory.
7. SKU Wise Product Sales Vs Acheivement, Stock forecasting & Planning.
8. Responsible for thr detailed Analysis About The Secondary Plan.
9. Responsible for One To One Review- Monthly, Quarterly, Halfyearly and yearly.
10. Responsible for the Market updates to immediate reporting manager.
11. Conducting Sales Team Training workshops, Rewards & Recognition of the best performers.
12. Team market working and ensuring brand availability and visibility across the channel.
13. Ensure and educate the team to follow Product FIFO to maintain product freshness.
14. Sales forecast, Indent Planning and on time supplies.
15. Focus On The slow Moving Products / SKU's.
16. Market working along with the teams.
17. Onboard New channel and New stores by listing Products.
18. Ensure Daily sales team reviews to ensure better performance.
19. Accountable for Account receivables (Collections) with in specified time.
20. Logistics, fleet management and optimum utilisation of vehicles.
21. Interdepartmental coordination (plant, production, finance, logistics, Quality Assurance & Finance etc).

Preferred candidate profile

1. Thorough understanding of the milk business and latest developments in the Industry
2. Knowledge of competitor prices and sales figures
3. Knowledge of Dodla Products

Perks and benefits

• As per the market norms.