Sales Officer- Dairy Division

Patanjali Foods Limited; Jalgaon, Manmad, Ahmednagar; On-site; INR 350,000 - 550,000; Full time

Job summary

Patanjali Foods Limited in India is seeking a dynamic Sales Officer for the Dairy Division to drive sales and strengthen distribution.

The role focuses on achieving targets, expanding market coverage, building distributor/retailer relationships, and ensuring strong product visibility across the territory.

Candidates should have a relevant degree and FMCG sales experience, with willingness to travel and manage both primary and secondary sales.

Qualifications

• Graduate with MBA/PGDM in Sales & Marketing preferred.
• 3–12 years of experience in FMCG/Dairy sales preferred.
• Experience in General Trade, distributor management and market expansion.
• Good communication and negotiation skills.
• Strong understanding of the local market and retail network.
• Target-oriented with analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.
• Two-wheeler and driving license required/preferred.

Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Develop distributor, wholesaler and retailer networks.
• Increase market penetration and expand distribution across the territory.
• Conduct regular market visits and identify new business opportunities.
• Ensure product availability and proper stock levels at retail outlets.
• Drive primary and secondary sales as per company objectives.
• Coordinate with distributor sales team and ensure route/beat plan execution.
• Monitor competitor activities, pricing and market trends.
• Maintain relationships with distributors and retailers.
• Prepare sales reports and market feedback.

Skills

FMCG Sales

Dairy Sales

Distributor Management

General Trade

Primary Sales

Secondary Sales

Market Expansion

Retailer Management

Beat Planning

Merchandising

Target Achievement

Team Coordination

Market Intelligence

Education

Bachelor's degree in any discipline

MBA/PGDM in Sales & Marketing

Job description

Job Title: Sales Officer Dairy Division (FMCG)

Department: Sales & Distribution

Industry: FMCG / Dairy

Experience: 3-12 Years

Location: As per business requirement

Employment Type: Full-time

Job Summary

We are looking for a dynamic and target-oriented Sales Officer to manage sales and distribution activities for our Dairy FMCG products. The candidate will be responsible for achieving sales targets, expanding market coverage, developing distributor/retailer relationships, and ensuring strong product visibility in the assigned territory.

Key Responsibilities

• Achieve monthly and annual sales targets for the assigned territory.
• Manage and develop distributor, wholesaler and retailer networks.
• Increase market penetration and expand distribution across the territory.
• Conduct regular market visits and identify new business opportunities.
• Ensure product availability and proper stock levels at retail outlets.
• Drive primary and secondary sales as per company objectives.
• Implement company schemes, promotions and trade offers effectively.
• Ensure proper product visibility, merchandising and brand presence.
• Monitor competitor activities, pricing and market trends.
• Maintain strong relationships with distributors and retailers.
• Track distributor stock, outstanding payments and order cycles.
• Prepare daily/weekly/monthly sales reports and market feedback.
• Coordinate with the distributor sales team and ensure route/beat plan execution.
• Ensure compliance with company policies and sales processes.

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
• 312 years of experience in FMCG/Dairy sales preferred.
• Experience in General Trade, distributor management and market expansion.
• Good communication and negotiation skills.
• Strong understanding of the local market and retail network.
• Target-oriented with good analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.
• Two-wheeler and valid driving license preferred/required.

Key Skills

FMCG Sales | Dairy Sales | Distributor Management | General Trade | Primary & Secondary Sales | Market Expansion | Retailer Management | Beat Planning | Merchandising | Target Achievement | Team Coordination | Market Intelligence

Key Performance Indicators (KPIs)

• Primary & secondary sales achievement
• Distribution and numeric reach
• New outlet acquisition
• Sales volume and value growth
• Beat/route productivity
• Product availability and visibility
• Distributor performance
• Collection/outstanding management