Media Planning Associate

The Media Ant; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

The Media Ant in Bengaluru is seeking a Media Planning Associate to independently manage media planning and execution for clients. This role requires analytical thinking and effective client communication to deliver insightful media solutions.

You will create media plans, analyze performance data, and collaborate with internal teams to ensure campaign success. Strong communication and data analysis skills are essential.

Qualifications

• Strong analytical skills and a proactive approach to client management.
• Ability to use internal tools and Excel for media planning.

Responsibilities

• Understand client business objectives and translate them into structured media recommendations.
• Create and manage media plans using internal tools.
• Analyze data related to audiences and performance.
• Handle client communication, queries, feedback, and revisions.
• Collaborate with sales, operations, and execution teams.

Skills

Analytical thinking

Client communication

Cross-team coordination

Data analysis

Market research

Job description

Role Overview

• The Media Planning Associate will be responsible for independently managing media planning and execution support for assigned clients.
• The role requires a strong balance of analytical thinking, client communication, and cross-team coordination to deliver effective and insight‑led media solutions.

Key Responsibilities

• Understand client business objectives and translate them into structured media recommendations
• Create and manage media plans using internal tools, Excel, and presentations
• Analyze data related to audiences, performance, pricing, and trends to support planning decisions
• Handle client communication, queries, feedback, and revisions in a clear and professional manner
• Collaborate with sales, operations, and execution teams to ensure seamless campaign delivery
• Conduct market, category, and competitor research to identify opportunities and insights
• Participate in client meetings and contribute to discussions with well‑reasoned recommendations
• Support post‑campaign analysis and learning documentation.

Day-to-Day Work

• Media plan creation and updates
• Data analysis and insight generation
• Client coordination and presentations
• Internal stakeholder alignment
• Managing timelines, accuracy, and quality of outputs