Executive - Traditional Media

Fountainhead Integrated Communications Pvt Ltd.; Chennai District; On-site; INR 450,000 - 750,000; Full time

Job summary

Fountainhead Integrated Communications Pvt Ltd in Chennai is seeking a Media Executive to plan, execute, and optimize integrated campaigns across traditional and digital channels.

You will analyze performance, negotiate with vendors, coordinate with clients and internal teams, and ensure campaigns meet objectives while staying within budgets.

Qualifications

• Bachelor's degree in Marketing, Advertising, or Mass Communication.
• Certifications in Google Ads or Meta Blueprint preferred.
• Experience planning across TV, print, radio, OOH and digital.

Responsibilities

• Develop integrated media plans across TV, print, radio, OOH and digital.
• Negotiate with media vendors and manage campaign budgets.
• Monitor campaigns and provide performance insights and optimizations.
• Coordinate with clients and internal teams for seamless execution.
• Track KPIs and ensure campaigns meet objectives and ROI.

Skills

Media planning

Digital platforms

Analytics mindset

Negotiation

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads Manager

DV360

Google Analytics

Job description

Role Overview

The Media Executive will be responsible for planning, executing, and optimizing integrated media campaigns across traditional and digital platforms. This role requires a strong understanding of media strategy, buying, and performance analytics, along with the ability to work closely with clients, creative teams, and media vendors.

Key Responsibilities

Media Planning & Strategy

• Develop integrated media plans across TV, print, radio, OOH, and digital platforms
• Translate client briefs into effective media strategies aligned with campaign objectives
• Identify target audiences, media mix, and optimal channel allocation

Media Buying & Execution

• Plan and execute media buys across traditional and digital channels
• Negotiate with media vendors and publishers for cost-effective deals
• Ensure timely release of ads and adherence to schedules

Digital Media Management

• Manage campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic networks
• Optimize campaigns based on KPIs (CTR, CPC, CPA, ROI)
• Work with ad tech tools and analytics platforms (Google Analytics, DV360, etc.)

Campaign Monitoring & Reporting

• Track performance across channels and provide actionable insights
• Prepare post-campaign reports with learnings and recommendations
• Monitor budgets and ensure efficient utilization

Client & Stakeholder Management

• Interface with clients for approvals, updates, and performance discussions
• Coordinate with internal teams (creative, account management) for seamless execution
• Maintain strong relationships with media partners

Key Skills & Competencies

• Strong understanding of both traditional media (TV, print, radio, OOH) and digital media ecosystems
• Proficiency in media planning tools and digital platforms (Google Ads, Meta Ads Manager, etc.)
• Analytical mindset with ability to interpret campaign data
• Negotiation and vendor management skills
• Excellent communication and presentation abilities
• Ability to multitask and manage multiple campaigns simultaneously

Qualifications

• Bachelors degree in Marketing, Advertising, Mass Communication, or related field
• Relevant certifications (Google Ads, Meta Blueprint, etc.) preferred