Media Planning Associate

Kkbc Corporation; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Kkbc Corporation is seeking a Media Planning Associate in India to support the development and execution of multi-channel media plans. The ideal candidate will have over 5 years of experience in media planning within an advertising agency, possessing strong analytical and communication skills. Responsibilities include developing comprehensive media strategies, conducting market research, and collaborating with cross-functional teams for successful campaign execution. This role requires a Bachelor’s degree and proficiency in media planning tools.

Qualifications

• 5+ years of media planning experience within an advertising agency.
• Strong analytical capabilities with a data-driven approach to campaign planning.
• Solid understanding of digital, print, broadcast, and social media channels.

Responsibilities

• Assist in developing and presenting media plans to meet client objectives.
• Conduct market research and competitive analysis.
• Support the implementation and optimization of media campaigns.

Skills

Analytical mindset

Communication skills

Media planning experience

Organizational skills

Detail-oriented

Education

Bachelor’s degree in Marketing, Advertising, Communications, or related field

Master’s Degree

Tools

Google Analytics

Nielsen

Comscore

Microsoft Office Suite

Job description

We are seeking a Media Planning Associate to support the strategy, development, and execution of multi-channel media plans that align with client goals and maximize impact. This position is ideal for a detail-oriented professional with a strong analytical mindset and a passion for marketing and advertising. The ideal candidate will combine strategic thinking, research abilities, and cross-platform media knowledge to support the team in delivering results-driven campaigns. Experience in advertising agencies and familiarity with both traditional and digital media channels are highly valued.

Responsibilities:

• Assist in developing and presenting comprehensive media plans to meet client marketing objectives.
• Conduct market research and competitive analysis to support data-driven media strategy development.
• Collaborate with cross-functional teams (creative, account, analytics) to align plans with broader campaign goals.
• Support the implementation, monitoring, and optimization of media campaigns across channels.
• Ensure timely execution of campaigns by managing timelines, deliverables, and stakeholder coordination.
• Work with media partners and vendors to negotiate rates, placements, and added-value opportunities.
• Track, analyze, and report on campaign performance using tools like Google Analytics and media reporting platforms.
• Prepare performance summaries, insights, and recommendations for client presentations.
• Maintain open and ongoing communication with clients to understand evolving objectives and respond to inquiries.
• Ensure accuracy and attention to detail in campaign materials, reporting, and documentation.

Basic requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 5+ years of media planning experience, preferably within an advertising agency.
• Solid understanding of digital, print, broadcast, and social media channels.
• Experience using media planning and analytics tools (e.g., Nielsen, Comscore, Google Analytics).
• Excellent communication and interpersonal skills—both written and verbal.
• Strong analytical capabilities with a data-driven approach to campaign planning.
• Ability to manage multiple tasks, deadlines, and stakeholders efficiently.
• Proficient in Microsoft Office Suite (especially Excel and PowerPoint).
• Highly organized with a sharp attention to detail and a proactive work ethic.
• Collaborative, team-oriented mindset with a client-first attitude.
• Ability to work independently and adapt in a fast-paced environment.

Successful candidates are:

• Self-motivated, self-disciplined, and tech-savvy
• Proficient in Microsoft Office & Google Suite
• Pay close attention to detail and highly organized

Technical requirements:

• Has own working space
• Fast internet connection
• PC or laptop with sufficient specifications

Career level

Middle to senior executive

Qualification

Bachelor’s Degree, Master’s Degree

Years of experience

5 years

Job specializations

Media Strategy & Planning, Market Research & Audience Analysis, Cross-Platform Campaign Coordination, Digital & Traditional Media Buying, Campaign Budgeting & Scheduling, Media Vendor Coordination & Negotiation, Campaign Tracking & Optimization, Media Planning Tools, Print, Broadcast & Digital Integration Presentation Development & Proposal Support