- Lead group-wide media strategy across multiple industries.
- Shape large-scale online and offline media plans driving impact.
About Our Client
A multi-sector conglomerate with interests across education, healthcare, media, technology, and allied businesses, focused on building a unified, high-performance marketing and communications ecosystem. It operates in a structured, matrixed environment and values strategic thinking, data‑led decision‑making, and brand consistency across its various verticals.
Job Description
- Act as the owner for group-level media and marketing planning across diverse business verticals.
- Translate business priorities into integrated media strategies and annual media roadmaps.
- Identify optimal channel mix, formats, and frequency to maximize ROI and brand impact.
- Prepare consolidated media budgets, drive cost efficiencies, and oversee rate negotiations.
- Manage media agencies, publishers, broadcasters, and digital platforms with clear SLAs and delivery standards.
- Define KPIs, track performance, and generate actionable insights for continuous optimization.
- Collaborate with corporate communications, marketing, digital, and business heads to ensure alignment and consistency.
The Successful Applicant
- MBA in Marketing/Communications/Strategy from a reputed institution.
- 5-8 years of experience in media planning, integrated marketing, or communications strategy.
- Proven ability to manage large-scale, multi-channel media plans.
- Strong negotiation, stakeholder management, and data‑led decision‑making abilities.
- Experience collaborating across matrixed teams and dealing with agencies and media partners.
- Detail-oriented, structured, commercially sharp, and capable of balancing brand and cost efficiency.
What's on Offer
- Opportunity to influence media strategy across a diverse, multi-sector conglomerate.
- Exposure to leadership-level projects and strategic decision-making.
- Chance to build and institutionalize the group's media and marketing planning function.
- A role that offers wide visibility, multi-vertical engagement, and long-term growth potential.