Manager Media Planning and Buying

Smart Source; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading content analytics firm is seeking a Content Analyst in Mumbai. The role involves leading content analytics, managing carriage relationships, and working with cross-functional teams to enhance revenue generation. Ideal candidates will have a strategic mindset and experience in content marketing initiatives. This is a full-time position offering mid-senior level responsibilities.

Responsibilities

• Lead Content Analytics and create analytical reports for viewership and revenue projections.
• Manage carriage relationships and increase revenue from existing partners.
• Develop relationships with internal stakeholders for marketing and content strategies.
• Execute internal processes for various functions within the content team.

Job description

Overview

Open role involving content analytics, carriage business, strategic opportunities and internal processes within the content team.

Responsibilities

• Content Analytics – Lead Content Analytics. Create & oversee the Content AOP. Create, maintain & execute various analytical reports for the content team including Viewership reviews, Deal Modelling, revenue projections etc. that fuel negotiations & long-term strategic decisions.
• Carriage Business – Manage carriage relationships. Demonstrate rigor for increasing revenue from existing partners. Collaborate with cross functional teams to deliver robust content pipeline & revenue generation.
• Strategic opportunities – Derive additional value - Content marketing Initiatives, Channel launches, Packaging Changes etc. Along with the content provider, develop relationships with internal stakeholders like - Subscriber Marketing, Technology, Legal, Finance, Communications, Sales etc.
• Internal Processes – Work with cross functional teams to execute all internal processes for various functions within the content team. E.g. legal, commercial, comms etc.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Media