Executive- Mainline Planning

Publicis Groupe ANZ; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Publicis Groupe ANZ is seeking a media planning professional to own day-to-day management and optimization of campaigns for key accounts. You will coordinate with internal teams and the client, ensuring timely delivery and effective media strategies.

Responsibilities include strategy development, performance reviews, and driving creative media solutions across multiple channels while maintaining strong vendor relations and team coordination.

Qualifications

• 1-4 years of experience in digital media or agency environment.
• Strong understanding of media planning across TV, radio, print, and digital.
• Experience managing campaigns from planning to optimization and reporting.

Responsibilities

• Own media planning and delivery for key account.
• Coordinate between client and internal teams for day-to-day servicing.
• Manage implementation, optimization, and performance of campaigns; provide strategic analysis.

Skills

Media planning

Campaign optimization

Client servicing

Team management

Digital media

Analytics

Tools

DV360

Adwords

Facebook Ads

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Mainline Media Planning campaigns
• Platform knowledge – TV, Radio, Print
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter-department relationships