Executive- Mainline Planning

Publicis Groupe; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Publicis Groupe in Mumbai is seeking an experienced media professional to own planning and delivery for key accounts, coordinating with clients and internal teams to optimize campaigns.

You will lead day-to-day execution, manage campaigns across TV, Radio, and Print, build media plans, and drive KPI improvements. Candidates should have 1-4 years in a digital media agency, strong vendor relations, and team leadership.

Qualifications

• 1-4 years’ experience in similar field.
• Experience with a digital media agency.
• Managed end-to-end Mainline Media Planning campaigns.
• Platform knowledge – TV, Radio, Print.
• Good vendor relations.
• Should have managed a team of multi-functional individuals.

Responsibilities

• Own media planning and delivery for key account.
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams.
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns.
• Manage day-to-day client interaction along with the final plan presentation to the client.
• Own KPI delivery to drive business goals.
• Supervise and design media plans using appropriate media tools.
• Create culture of innovation and contribute to creative media solutions.
• Proactively provide inputs/directions to client and be responsive for client needs.
• Facilitate development of team members through on‑the‑job coaching and developmental training.
• Ensure smooth team functioning and timely resolution of team conflicts.

Skills

Media strategy

Campaign execution

Account management

Ad platforms

Team leadership

Tools

Google Ads

DV360

Facebook Ads

Job description

Key Responsibilities

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI’s to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on –the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Experience Details

• 1-4 years’ experience in similar field
• Previous experience of working with a digital media agency
• Managed end to end Mainline Media Planning campaigns
• Platform knowledge – TV, Radio, Print
• Good vendor relations
• Should have managed a team of individual multi-functional individuals

Job Related Skills

• Developing Media Strategy to achieve respective brand’s objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Media dashboard experience – Adwords, Dv360, Facebook
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter-department relationships