Media Planning Manager

Bharat Media & Entertainment Group (BMEG); Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Bharat Media & Entertainment Group invites an experienced Media Planning professional to join the Integrated Media Planning + client servicing team in Bengaluru. You will shape end-to-end media strategies across traditional and digital channels, turning data into actionable recommendations and compelling client presentations.

With 6–8 years of experience, you will manage day-to-day client interactions, deliver integrated media plans, and present strategic rationale to stakeholders.

Qualifications

• 6–8 years of experience in media planning/strategy.
• Experience in integrated media planning across traditional and digital.
• Strong skills in audience insights, research tools, and analytics.
• Ability to build client-ready presentations and communicate strategy.
• Manage day-to-day client interactions and planning outputs.
• Proficient in PowerPoint/presentation development.

Responsibilities

• Develop integrated media strategies aligned with client/business objectives.
• Create annual, quarterly, and campaign-specific media plans across platforms.
• Build channel allocation strategies based on target audience, category behaviour, and budget.
• Evaluate media performance and optimise planning recommendations; research, insights & analytics.
• Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence.
• Present media strategies, campaign recommendations, performance updates, and strategic rationale confidently.

Skills

Media Planning

Media Strategy

Audience Analytics

Competitive Analysis

Presentation Development

Strategic

Tools

BARC

GWI

TAM AdEx

IRS/Comscore/SimilarWeb/YouGov

Job description

Department: Integrated Media Planning + client servicing

Role Overview:

We are looking for an experienced Media Planning professional with 6–8 years of experience in media planning, consumer insights, and strategic presentation development. The ideal candidate should have strong expertise in media research tools, audience analytics, competitive benchmarking, and end-to-end media planning across traditional and digital platforms. This role requires someone who can convert data into actionable media strategies, build compelling client-ready presentations, manage day-to-day client interactions, and develop effective communication plans aligned with business objectives.

Key Responsibilities:

• Develop integrated media strategies aligned with client/business objectives.
• Create annual, quarterly, and campaign-specific media plans across platforms.
• Build channel allocation strategies based on target audience, category behaviour, and budget.
• Evaluate media performance and optimise planning recommendations. Research, Insights & Analytics
• Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence.
• Analyse category performance, media consumption habits, and audience behavior.
• Conduct competitor benchmarking and campaign analysis.

Tools & Platforms

Hands-on working knowledge of:

• BARC – TV viewership analysis, channel/program insights (Must)
• GWI (Global Web Index) – consumer behaviour and audience profiling; TAM AdEx – competitive advertising spends and media intelligence (Must); IRS / Comscore / SimilarWeb / YouGov (preferred)

Client Presentations & Communication

• Build impactful strategic presentations and recommendation decks.
• Convert data, research, and analysis into clear storytelling for internal and client discussions.
• Present strategy rationale, audience insights, and media recommendations confidently.

Stakeholder Management

• Work closely with leadership on strategic planning assignments.
• Ensure timely delivery of planning outputs and strategic recommendations.
• Act as a key point of contact for clients for ongoing planning and strategy discussions.
• Manage day-to-day client communication, briefing, expectation management, and timely delivery of outputs.
• Understand client business objectives and proactively identify growth opportunities.
• Present media strategies, campaign recommendations, performance updates, and strategic rationale confidently to clients.
• Build strong client relationships and ensure high-quality service delivery.

Desired Candidate Profile

• 6–8 years of experience in media planning/media strategy / integrated planning
• Strong understanding of TV, print, radio, digital, and consumer media; command over PowerPoint/presentation development
• Experience in building media rationale, audience segmentation, and communication strategy.
• Ability to manage multiple projects in a fast-paced environment

Preferred Background Candidates from:

Key Skills

Media Planning | Media Strategy | BARC | GWI | TAM AdEx | Consumer Insights |

Audience Analytics | Competitive Analysis | Presentation Development | Strategic