Media Buyer (VSL)

Santa Browser; India; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary and performance incentives

Growth-oriented environment

High-scale global campaigns

Learning and career growth opportunities

Job summary

Santa Browser is seeking a performance-driven Media Buyer to manage and scale VSL campaigns across multiple paid channels. The ideal candidate should have 2+ years of experience in performance marketing, specializing in direct response marketing and optimization of campaigns.

You will be responsible for executing media strategies on platforms like Meta and Google, conducting thorough analyses, and coordinating with creative teams to maximize campaign performance. This role offers competitive salary and growth opportunities in a fast-paced environment.

Qualifications

• 2+ years of experience in Media Buying for VSL/performance marketing campaigns.
• Strong understanding of direct response marketing and conversion funnels.
• Experience managing high-budget campaigns on Meta Ads and Google Ads.

Responsibilities

• Plan, launch, and optimize paid media campaigns for VSL funnels.
• Manage campaigns across platforms such as Meta, Google, and TikTok.
• Analyze funnel performance including CTR, CPC, and ROI.

Skills

performance marketing

Google Ads

VSL

Meta Ads

Tools

Voluum

RedTrack

Hyros

GA4

Job description

Santa Browser is looking for a performance-driven Media Buyer with hands‑on experience in scaling VSL (Video Sales Letter) campaigns across multiple paid channels. The ideal candidate should have strong analytical skills, expertise in performance marketing, and experience optimizing campaigns for conversions and ROI.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns for VSL funnels.
• Manage campaigns across platforms such as Meta, Google, Native, TikTok, or other traffic sources.
• Scale profitable campaigns while maintaining target CPA, ROAS, and ROI.
• Analyze funnel performance including CTR, CPC, CPM, CVR, retention, and revenue metrics.
• Conduct A/B testing on creatives, landing pages, hooks, audiences, and VSL angles.
• Coordinate with creative and content teams for ad copies, creatives, and VSL improvements.
• Monitor daily campaign performance and prepare reports with actionable insights.
• Identify new traffic opportunities, audience segments, and scaling strategies.
• Ensure budget pacing and efficient media spend allocation.
• Stay updated with market trends, platform policies, and competitor strategies.

Requirements

• 2+ years of hands‑on experience in Media Buying for VSL/performance marketing campaigns.
• Strong understanding of direct response marketing and conversion funnels.
• Experience managing high-budget campaigns on Meta Ads and Google Ads.
• Knowledge of tracking tools such as Voluum, RedTrack, Hyros, GA4, or similar platforms.
• Ability to analyze data and make performance‑driven decisions.
• Strong communication and reporting skills.
• Experience in affiliate, lead generation, SaaS, fintech, or D2C campaigns is a plus.

Preferred Skills

• Expertise in scaling winning creatives and audiences.
• Understanding of funnel optimization and CRO.
• Experience with international geographies is preferred.
• Familiarity with automation tools and tracking pixels.

What We Offer

• Competitive salary and performance incentives.
• Fast‑paced and growth‑oriented environment.
• Opportunity to work on high‑scale global campaigns.
• Learning and career growth opportunities.

Skills: performance marketing,google ads,vsl,meta ads