Media Buyer (CPS)

Santa Browser; Delhi; On-site; INR 500,000 - 800,000; Full time

Job summary

Santa Browser is seeking a results-oriented Media Buyer (CPS) in Delhi, India. The ideal candidate will drive sales and revenue through paid media channels and manage CPS campaigns effectively.

The role requires 2+ years of experience in media buying, performance marketing, or affiliate marketing, with hands-on experience running CPS campaigns. Strong knowledge of various ad platforms and excellent analytical skills are essential.

Qualifications

• 2+ years of experience in Media Buying or Performance Marketing.
• Hands-on experience running CPS/CPA/CPL campaigns.
• Strong knowledge of Google Ads and Meta Ads.

Responsibilities

• Plan, manage, and optimize CPS campaigns across traffic sources.
• Execute media buying campaigns on various platforms.
• Analyze campaign performance and identify optimizations.

Skills

Media Buying

Performance Marketing

Affiliate Marketing

Google Ads

Meta Ads

Analyzing Campaign Performance

Tools

GA4

Google Tag Manager

Voluum

RedTrack

AppsFlyer

Adjust

Job description

About The Role

We are looking for a results-oriented Media Buyer (CPS) with strong experience in affiliate marketing and performance campaigns. The ideal candidate will be responsible for driving sales and revenue through paid media channels while maintaining target ROAS and profitability.

Responsibilities

• Plan, launch, manage, and optimize CPS (Cost Per Sale) campaigns across multiple traffic sources.
• Execute media buying campaigns on platforms such as Google Ads, Meta Ads, Native Ads, TikTok Ads, and affiliate networks.
• Scale profitable campaigns while maintaining target CPA, CPS, and ROAS.
• Analyze campaign performance and identify optimization opportunities.
• Conduct audience research, competitor analysis, and market trend analysis.
• Monitor conversion funnels and improve campaign performance through A/B testing.
• Collaborate with creative, product, and affiliate teams to maximize conversions.
• Track and report key performance metrics and business outcomes.
• Manage campaign budgets efficiently to achieve revenue and profitability goals.

Required Skills

• 2+ years of experience in Media Buying, Performance Marketing, or Affiliate Marketing.
• Hands-on experience running CPS/CPA/CPL campaigns.
• Strong knowledge of Google Ads, Meta Ads, Native Ads, TikTok Ads, or other paid acquisition channels.
• Understanding of affiliate marketing models and tracking systems.
• Experience with tracking tools such as GA4, GTM, Voluum, RedTrack, AppsFlyer, Adjust, or similar platforms.
• Strong analytical and optimization skills.
• Ability to manage large budgets and scale profitable campaigns.

Preferred Qualifications

• Experience in E-commerce, Finance, Gaming, Utility Apps, Rewards, Lead Generation, or Affiliate Marketing.
• Knowledge of conversion rate optimization (CRO) and landing page testing.
• Experience working with affiliate networks and direct advertisers.