Performance Marketer / Media Buyer

Transformative Ventures; Gurugram District; On-site; INR 350,000 - 600,000; Full time

Job summary

Transformative Ventures in India seeks a results-driven Media Buyer / Performance Marketing Specialist to drive paid acquisition for overseas markets. You will manage high-budget campaigns across Meta, Google, TikTok, Microsoft Bing, LinkedIn, and more.

You will own end-to-end media buying, including setup, targeting, budget allocation, A/B testing, optimization, and scaling profitable campaigns. Strong analytics and collaboration with cross-functional teams are essential.

Qualifications

• Bachelor's degree in marketing, business, engineering, mathematics, economics, analytics, or related field.
• 15+ years of experience in Media Buying or Performance Marketing, including international markets.
• Strong hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Microsoft Bing Ads, and GA4.
• Strong analytical mindset to optimize campaigns based on performance data and business metrics.
• Excellent communication and stakeholder management across global teams.
• Proactive, detail-oriented, and adaptable with a passion for experimentation and growth.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X and other platforms for international markets.
• Own end-to-end media buying process including setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling winning campaigns.
• Analyze campaign performance and optimize ROAS, CPA, CAC, CVR, CTR, CLTV, and Revenue.
• Collaborate with Creative, Brand, Content, Product, and Tech teams to develop high-performing ad creatives and landing pages for specific geographies.
• Identify new advertising opportunities, audiences, platforms, and growth levers while maintaining profitability.
• Stay updated on industry trends, platform updates, AI-powered tools, and best practices; recommend strategies to improve campaigns.

Skills

Analytical mindset

Strong communication

Cross-functional collaboration

Education

Bachelor's degree in marketing, Business, Engineering, Mathematics, Economics, Analytics, or a related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Microsoft Bing Ads

Google Analytics (GA4)

Job description

About the Role

We are looking for a results-driven Media Buyer / Performance Marketing Specialist to join our team in India and drive paid acquisition initiatives for the Overseas market. The ideal candidate will have hands‑on experience managing high‑budget campaigns across multiple digital advertising platforms, leveraging data to optimize performance, and scaling customer acquisition while maintaining profitability.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google, Microsoft Bing, TikTok, LinkedIn, X (Twitter), and other relevant advertising platforms to drive customer acquisition and revenue growth for international market.
• Own the end‑to‑end media buying process, including campaign setup, audience targeting, budget allocation, bid management, A/B testing, performance monitoring, and scaling winning campaigns.
• Analyze campaign performance and optimize key metrics such as ROAS, CPA, CAC, Conversion Rate (CVR), CTR, Customer Lifetime Value (CLTV), and Revenue.
• Collaborate with Creative, Brand, Content, Product, and Tech teams to develop high‑performing ad creatives, landing pages, and marketing assets tailored to speciffic geography consumers.
• Continuously identify new advertising opportunities, audience segments, platforms, and growth levers while maintaining profitability and achieving business goals.
• Stay updated on industry trends, platform updates, AI‑powered advertising tools, and best practices, proactively recommending strategies to improve campaign performance.

Qualifications

• Bachelor's degree in marketing, Business, Engineering, Mathematics, Economics, Analytics, or a related field.
• 15 years of experience in Media Buying or Performance Marketing, preferably managing campaigns for any international market.
• Strong hands‑on experience with Meta Ads Manager, Google Ads, TikTok Ads, Microsoft Bing Ads, and analytics tools such as Google Analytics (GA4).
• Strong analytical mindset with the ability to optimize campaigns based on performance data and business metrics.
• Excellent communication and stakeholder management skills, with the ability to collaborate across global teams.
• Proactive, detail‑oriented, and adaptable, with a passion for experimentation, continuous learning, and driving measurable business growth.

Preferred Experience

• Experience working with D2C/eCommerce brands, particularly in beauty, wellness, skincare, health, or consumer products.
• Experience managing monthly advertising budgets exceeding USD 100K across multiple platforms.
• Familiarity with attribution tools, conversion tracking, server‑side tracking, and marketing automation is an added advantage.
• Experience working with US‑based teams and understanding US consumer behaviour and seasonal marketing trends.