Marketing Sr. Manager / Manager

Apexon; Pune District, Ahmedabad District, Bengaluru; Hybrid; INR 2,200,000 - 4,000,000; Full time

Job summary

Apexon in Pune, Maharashtra, seeks a Marketing Sr. Manager / Manager to lead and execute programs that strengthen market position, build brand awareness, and support business growth.

You will partner with practice leaders to translate priorities into integrated marketing plans and campaigns across channels. Responsibilities include developing positioning, messaging, go-to-market narratives, coordinating content, events, digital programs, thought leadership and sales enablement, and measuring

Qualifications

• Experience across multiple areas of B2B marketing including positioning and messaging, content, campaigns, digital marketing, events, thought leadership and sales enablement.
• MBA in Marketing, Communications, Business or related discipline.
• Independently managing marketing initiatives from planning through execution and measurement.
• Experience working with senior business leaders and cross-functional teams.

Responsibilities

• Develop and execute marketing plans aligned with business, practice and organizational priorities.
• Plan and execute integrated marketing campaigns across channels (content, digital, events, thought leadership, sales enablement).
• Develop positioning, messaging and go-to-market narratives for services, capabilities, industries and priorities.
• Create market-facing content and think-leadership initiatives with SMEs and sales teams.
• Coordinate marketing materials, messaging, presentations and case studies for sales enablement.
• Track metrics and use insights to improve campaigns and programs.
• Maintain understanding of market trends and identify opportunities.

Skills

Positioning & messaging

Content development

Campaign management

Digital marketing

Events & thought leadership

Sales enablement

Analytics & measurement

Education

MBA in Marketing/Communications/Business or related

Job description

Marketing Sr. Manager / Manager

Position Description

Position Summary

The role is responsible for developing and executing marketing programs that strengthen the company’s market position, build brand awareness, create demand and support business growth.

The role works closely with business and practice leaders to understand their priorities and translate them into practical marketing plans, campaigns, content and market-facing initiatives.

Role and Responsibilities

• Develop and execute marketing plans aligned with business, practice and organizational priorities.
• Work with business and practice leaders to understand their objectives and identify relevant marketing opportunities.
• Develop positioning, messaging and go-to-market narratives for services, capabilities, industries and business priorities.
• Plan and execute integrated marketing campaigns across relevant channels, including content, digital, events, thought leadership and sales enablement.
• Develop and coordinate marketing content and thought-leadership initiatives that communicate the organization's capabilities and areas of expertise.
• Work with subject-matter experts, technology leaders, sales teams, content teams, creative teams and other stakeholders to develop market-facing materials.
• Translate complex technology, business and industry concepts into clear and compelling marketing communications.
• Support demand-generation and client-engagement initiatives through targeted campaigns, events, workshops and other marketing activities.
• Support sales teams with relevant marketing materials, messaging, presentations, case studies and other enablement assets.
• Support analyst relations and other external market-engagement activities as required.
• Develop marketing plans, priorities and budgets based on business objectives, audience needs and available resources.
• Coordinate execution across internal teams and external partners or agencies where applicable.
• Track relevant marketing metrics and use performance insights to improve campaigns and programs.
• Identify opportunities to improve existing marketing processes, approaches and reusable assets.
• Develop frameworks, templates and marketing assets that can be leveraged across business and practice teams where appropriate.
• Maintain an understanding of relevant technology, industry and market trends and identify potential marketing opportunities.
• Manage multiple priorities and stakeholders while ensuring timely delivery of agreed marketing initiatives.

Minimum Qualifications

• 8–10+ years of experience in IT services B2B marketing at mid to senior level positions
• Experience developing and executing marketing plans and programs in partnership with business, practice or sales stakeholders.
• Experience across multiple areas of B2B marketing, including positioning and messaging, content, campaigns, digital marketing, events, thought leadership and sales enablement.
• Experience independently managing marketing initiatives from planning through execution and measurement.
• Experience working with senior business leaders, subject-matter experts and cross-functional teams.
• Good understanding of the technology services landscape and the ability to quickly understand complex technology propositions.
• Strong written, verbal and presentation skills.
• Good stakeholder‑management, organizational and project‑management skills.
• Strong analytical and problem‑solving abilities.
• MBA in Marketing, Communications, Business or a related discipline.