Sr Manager-Marketing

Birlasoft; Pune District; On-site; INR 5,000,000 - 6,500,000; Full time

Job summary

Birlasoft is seeking a Marketing Leader to define and execute the marketing strategy for one or more business units. The role requires transforming business technology messaging, building campaigns and collateral, and driving demand with partners and customers.

The candidate should have 10–12 years of marketing experience with MBA or equivalent BU background, and a proven ability to create pipelines through multi-channel programs and joint GTMs with large OEMs.

Qualifications

• MBA or equivalent BU experience required.
• 10-12 years marketing experience across B2B tech.
• Experience in strategy, planning and executing integrated campaigns.

Responsibilities

• Build and execute marketing strategy and plan for one or more business unit/s.
• Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline.
• Support external facing proposition development and lead creation of marketing & sales collateral.
• Execute the content marketing plan per editorial calendar for the BU/Practice.
• Develop case studies, press releases, testimonials, content marketing assets.
• Plan and manage web and social content for the BU/Practice.
• Run omni-channel marketing campaigns with measurable outcomes.
• Drive inbound/outbound campaigns to generate revenue and raise brand awareness.
• Create deal pipeline and work with inside sales for BD.
• Collaborate with OEMs/ Alliances for joint GTM activities.

Skills

Marketing leadership

Enterprise technology understanding

Go-to-market with OEMs

Strategic thinking

Campaign management

Lead generation

Education

MBA or equivalent BU experience

Job description

Job Description

The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging new services for the market. Reports to the Head of Business Marketing.

Key Responsibilities

• Build and execute marketing strategy and plan for one or more business unit/s
• Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
• Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SME’s
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni-channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach-out, covering BU analysts, advisory firms
• Work with relevant OEMs/ Alliances for joint GTM activities

Academic/Professional Qualification

• MBA or equivalent BU experience

Required Experience And Skills

• 10-12 years marketing experience
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online & traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective