Senior Marketing Manager

Avencore Tech Services; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Avencore Tech Services seeks a hands-on Senior Marketing Manager to build and execute integrated programs across eCommerce, ERP, and managed services. You will blend strategy, execution, marketing operations and analytics to drive demand generation and pipeline growth.

The role requires collaborating with business heads, delivery teams, Sales, leadership, agencies, and vendors to translate complex solutions into compelling market narratives and measurable results.

Qualifications

• 10+ years of relevant B2B marketing experience.
• Experience in IT services, SaaS, ERP, or eCommerce.
• Proven ability to manage end-to-end marketing campaigns.
• Strong communication and storytelling skills.

Responsibilities

• Own and execute go-to-market plans for eCommerce, ERP, and services offerings.
• Develop positioning, messaging, and value propositions for buyer personas.
• Translate complex solutions into clear, outcome-driven narratives for global markets.
• Plan and execute integrated campaigns across digital, content, email, social, and partner channels.
• Support lead generation and pipeline growth through inbound, outbound, and ABM initiatives.
• Align campaigns with Sales priorities and target accounts.
• Drive case studies, solution decks, and sales enablement assets.
• Track leads, conversions, pipeline contribution, and campaign ROI.
• Collaborate with leadership and agencies; mentor junior marketing team members.

Skills

B2B marketing

Job description

We are looking for a Senior Marketing Manager to build and execute integrated marketing programs that support demand generation, brand positioning, and pipeline growth across eCommerce, ERP, and Managed Services solution areas.

This is a hands-on role that blends strategy, execution, marketing operations, analytics, and cross-functional collaboration with business heads, delivery teams, Sales, Leadership, agencies, and vendors.

KEY RESPONSIBILITIES

Own and execute go-to-market plans for eCommerce, ERP, and services offerings.

Develop positioning, messaging, and value propositions for buyer personas and industries.

Translate complex solutions into clear, outcome-driven narratives for global markets.

Demand Generation & Campaign Management

Plan and execute integrated campaigns across digital, content, email, social, and partner channels.

Support lead generation and pipeline growth through inbound, outbound, and account-based initiatives.

Align campaigns with Sales revenue priorities and target accounts.

Drive case studies, solution decks, one-pagers, website content, and thought leadership.

Build and maintain sales enablement assets for pre-sales and business development.

Marketing Operations & Analytics

Track leads, conversions, pipeline contribution, and campaign ROI.

Use CRM and marketing automation tools to improve lead management and visibility.

Review data and insights to optimise campaigns and messaging.

Collaboration & Stakeholder Management

Partner with business heads, delivery teams, and Leadership to align marketing with service capabilities.

Coordinate with external agencies and vendors as required.

Mentor junior marketing team members and support capability building.

QUALIFICATIONS & EXPERIENCE

10+ years of relevant B2B marketing experience, preferably in IT Services, SaaS, ERP, or eCommerce.

Strong exposure to eCommerce platforms such as Shopify, Magento, and BigCommerce and/or ERP solutions such as Microsoft Dynamics, NetSuite, and SAP.

Proven ability to manage end-to-end marketing campaigns and work closely with Sales teams.

Strong communication, storytelling, stakeholder management, and project ownership skills.

Comfortable operating in a fast-paced, evolving environment.

Good to Have

Experience marketing services-led or managed services offerings.

US/global market familiarity and enterprise B2B buying journey exposure.

Experience with CRM, marketing automation, performance analytics, and account-based initiatives.

WHAT WE’RE LOOKING FOR

A hands-on B2B marketing leader who can own integrated programs from strategy through execution.

Someone who can translate complex eCommerce, ERP, and managed services offerings into clear market narratives.

A commercially focused marketer who partners effectively with Sales, Business, Delivery, and Leadership.

A data-driven, collaborative leader focused on pipeline growth and brand positioning.

Comfortable operating independently in a fast-moving environment with multiple concurrent priorities.