Marketing Specialist (Communication)

Donaldson India Filter Systems; Gurugram District; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Donaldson India Filter Systems is seeking a seasoned Content Marketing professional to drive regional storytelling, case studies, and product messaging for the Indian market. You will craft proof-driven content and coordinate localization and QA to meet regulatory and brand standards.

You will collaborate with regional sales, product management, and digital agencies to deliver campaign bundles, web copy, emails, and sales enablement assets on time and with high quality.

Qualifications

• Minimum Bachelor’s degree in Mass Communication or related field.
• 3–6 years in B2B marketing content or communications (industrial/technical preferred).
• Proven ability to produce case studies and proof-driven content.
• Strong writing/editing skills with ability to translate technical inputs into customer value.

Responsibilities

• Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points; maintain a proof pipeline aligned to regional priorities.
• Create product communication packages for regional release needs, including messaging, spotlights, feature-benefit proof points, and application relevance; sales-ready summaries.
• Own regional localization management: translation coordination for Indian and Southeast Asian languages; QA workflows for accuracy and compliance.
• Build campaign content bundles aligned to campaign briefs and event needs, including web copy, email copy, social copy, ads copy, and visuals briefs; sales enablement assets.
• Coordinate with the digital agency: briefs, timelines, acceptance criteria, and iteration based on performance data.
• Collaborate with Regional Marketing Campaign Owner and cross-functional teams to ensure timely delivery and alignment with regional goals.

Skills

Content strategy

Product messaging

Proof point development

Storytelling

QA mindset

Project management

Stakeholder management

Data-driven content

English proficiency

Education

Graduate in Mass Communication

Job description

Job Summary

Donaldson is committed to solving the world s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Key Responsibilities

• Proof content development (end-market focus): Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points. Maintain a proof pipeline aligned to regional product, technology, and end-market priorities. Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.
• Product communications: Create product communication packages for regional release needs, including: What s new / why it matters messaging; Spotlights, feature-benefit proof points, and application relevance; Sales-ready summaries and talk tracks for partner and internal use; Partner with Product Management to validate technical accuracy and positioning.
• Localization and compliance discipline: Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages; Maintain an approved claims/terminology register and ensure all translations align with legally approved language; Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.
• Campaign content bundling and channel readiness: Build complete campaign content bundles aligned to campaign briefs and event needs, including: Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs; Sales enablement assets (one-pagers, pitch slides, proof packs); Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.
• Agency coordination and content performance iteration: Coordinate with the digital agency on content-related scope and delivery: Provide content briefs, timelines, and acceptance criteria; Review and QA content implementation (web pages, emails, ads) before launch; Provide content iteration requests based on performance data and feedback.

Collaboration and interfaces

Day-to-day aligned with Regional Marketing Campaign Owner. Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures

• On-time delivery of campaign content bundles and localized assets
• Increase in sales enablement adoption (downloads/usage, sales feedback)
• Campaign performance improvements linked to content iterations
• Growth of regional proof library and usage across channels

Qualifications

• Graduate in Mass Communication

Experience

• 3-6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
• Proven experience producing case studies and proof-driven content
• Strong writing/editing skills; able to translate technical inputs into customer value
• Experience coordinating translation/localization workflows and QA
• Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

• Content strategy and packaging for campaigns
• Product messaging, proof point development, and storytelling
• Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
• Strong project management and stakeholder management
• Data-minded: uses performance insights and feedback to improve content
• Fluency in English is a must, additional languages are considered a plus

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.