Marketing Specialist (Communication)

Donaldson Company; Gurgaon; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Donaldson Company seeks a Marketing Content Specialist to drive localized proof assets, regional product communications, and end-to-end campaign content bundles. You will collaborate with Sales, Product Management, and Legal to ensure accurate, compliant messaging and timely delivery.

Ideal candidates have 3–6 years in B2B marketing content, strong writing, and demonstrated experience in content localization workflows.

Qualifications

• Experience in B2B marketing content, product marketing, or communications (industrial/technical preferred).
• Proven ability to produce case studies and proof-driven content.
• Strong writing and editing skills with ability to translate technical inputs into customer value.

Responsibilities

• Proof content development: produce local assets, maintain proof pipeline, coordinate stakeholder interviews.
• Create product communications for regional releases and enable sales with summaries and talk tracks.
• Own regional localization management: adaptation, translation coordination for Indian/Southeast Asian languages, QA workflows.
• Build campaign content bundles: web copy, emails, social, ads, visuals, and sales enablement assets.
• Coordinate with agencies; ensure content aligns with campaign briefs, timelines, and performance data.

Skills

Content strategy

Campaign packaging

Proof-driven content

Writing & editing

Project/stakeholder management

Localization & QA

Education

Mass Communication degree

Job description

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.

Key Responsibilities:

• Proof content development (end-market focus) Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points. Maintain a proof pipeline aligned to regional product, technology, and end-market priorities. Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.
• Product communications Create product communication packages for regional release needs, including: “What’s new / why it matters” messaging Spotlights, feature-benefit proof points, and application relevance Sales-ready summaries and talk tracks for partner and internal use Partner with Product Management to validate technical accuracy and positioning.
• Localization and compliance discipline Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages Maintain an approved claims/terminology register and ensure all translations align with legally approved language. Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.
• Campaign content bundling and channel readiness Build complete campaign content bundles aligned to campaign briefs and event needs, including: Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs Sales enablement assets (one-pagers, pitch slides, proof packs) Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.
• Agency coordination and content performance iteration Coordinate with the digital agency on content-related scope and delivery: Provide content briefs, timelines, and acceptance criteria Review and QA content implementation (web pages, emails, ads) before launch Provide content iteration requests based on performance data and feedback Collaboration and interfaces Day-to-day aligned with Regional Marketing Campaign Owner Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors
• Success measures (examples) On-time delivery of campaign content bundles and localized assets Increase in sales enablement adoption (downloads/usage, sales feedback) Campaign performance improvements linked to content iterations Growth of regional proof library and usage across channels

Qualifications:

• Graduate in Mass Communication
• Experience: 3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
• Proven experience producing case studies and proof-driven content
• Strong writing/editing skills; able to translate technical inputs into customer value
• Experience coordinating translation/localization workflows and QA
• Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies:

• Content strategy and packaging for campaigns
• Product messaging, proof point development, and storytelling
• Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
• Strong project management and stakeholder management
• Data-minded: uses performance insights and feedback to improve content
• Fluency in English is a must, additional languages are considered a plus

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.

Donaldson Company helps solve some of the world's most complex filtration and contamination control challenges, and is one of the largest global providers of unique filtration technologies and high-quality filters and parts. Our filtration technologies and products are used every day, in a variety of industries and environments, including aerospace, agriculture, construction, food and beverage, manufacturing, mining, power generation, transportation and many more. Key to our success, our 14,000 employees support customers at sales, manufacturing and distribution centers from over 140 locations on six continents.

Learn more at www.donaldson.com.